How much does Bryson Jones make in NIL?
Wide Receiver · Texas Tech Red Raiders · Big 12
Jones is a sophomore wide receiver from Frisco, Texas, and was a composite four-star signee in Texas Tech's 2025 class out of Lone Star High School. He caught 57 passes for 969 yards and 15 touchdowns as a junior and chose the Red Raiders over reported offers from Penn State, Texas A&M, Ole Miss, Tennessee and Michigan State. Listed at 6-3 and 195 pounds, he saw playing time as a freshman in 2025.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Bryson Jones's NIL value?
As of August 2026, Bryson Jones's estimated NIL value falls between $54K and $84K. Bryson Jones is a wide receiver for the Texas Tech Red Raiders in the Big 12. Bryson's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Wide Receiver |
| School | Texas Tech Red Raiders |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at Texas Tech Red Raiders
Texas Tech has become one of the most talked about NIL programs in the Big 12. The Matador Club, its primary collective, funded a widely reported roster spending push heading into the 2025 and 2026 seasons, and the school's aggressiveness extends beyond football: softball pitcher NiJaree Canady's move to Lubbock came with the first widely reported seven figure NIL deal in her sport. Since the 2025 House settlement, Texas Tech can also pay athletes directly through revenue sharing, roughly 20.5 million dollars in year one with annual growth. For a program without blue blood history, the Red Raiders have used donor money deliberately to compete with the sport's traditional powers for talent.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Bryson, so the value shown here is a modeled estimate. See how NIL valuations work.
Bryson NIL FAQ
How much does Bryson Jones make in NIL?
Bryson Jones's 2026 estimated NIL value falls between $54K and $84K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Bryson's salary or net worth?
No. The figure estimates what Bryson could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Bryson's net worth. The deals an athlete actually signs can differ from any estimate.
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