How much does Bradley Smith make in NIL?
Offensive Lineman · Duke Blue Devils · ACC
Smith is a redshirt sophomore offensive lineman from Newnan, Georgia, who signed with Duke in February 2023 out of Woodward Academy. He was a three-star prospect rated among the top centers nationally by Rivals, a three-time all-state selection who allowed no sacks in high school. Smith has appeared in 15 career games with one start, playing 402 snaps, and started at right guard in the Sun Bowl. He was a 2025 Academic All-ACC honoree and projects into the interior line rotation in 2026.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Bradley Smith's NIL value?
As of August 2026, Bradley Smith's estimated NIL value falls between $100K and $156K. Bradley Smith is a offensive lineman for the Duke Blue Devils in the ACC. Bradley's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Offensive Lineman |
| School | Duke Blue Devils |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
NIL at Duke Blue Devils
Duke is a basketball blue blood whose NIL economy has historically centered on that sport, but its football program made national news in 2025 by signing transfer quarterback Darian Mensah to a deal widely reported among the largest in college football. Mensah has since moved on to Miami for 2026, which illustrates how quickly NIL rosters turn over. Basketball continues to attract elite talent with substantial deal support, and Duke's private status means little is formally disclosed. Under the House settlement the school can pay athletes directly, subject to the cap that opened around $20.5 million and rises annually, an amount Duke must divide between a nationally prominent basketball program and an increasingly ambitious football operation.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Bradley, so the value shown here is a modeled estimate. See how NIL valuations work.
Bradley NIL FAQ
How much does Bradley Smith make in NIL?
Bradley Smith's 2026 estimated NIL value falls between $100K and $156K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Bradley's salary or net worth?
No. The figure estimates what Bradley could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Bradley's net worth. The deals an athlete actually signs can differ from any estimate.
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