How much does Ben Finneseth make in NIL?
Safety · Colorado Buffaloes · Big 12
Finneseth is a sixth-year safety from Durango, Colorado and one of the few in-state players on the roster. A former walk-on out of Durango High School, he has built his role largely on special teams over five seasons in Boulder and is regarded as a leader in the secondary. He enters his final year listed at 6-2 and 205 pounds, competing for defensive rotation snaps.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Ben Finneseth's NIL value?
As of August 2026, Ben Finneseth's estimated NIL value falls between $47K and $74K. Ben Finneseth is a safety for the Colorado Buffaloes in the Big 12. Ben's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Safety |
| School | Colorado Buffaloes |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at Colorado Buffaloes
Colorado's NIL situation was transformed by the arrival of head coach Deion Sanders in 2023, which turned the Buffaloes into one of the most-watched programs in the country and gave the roster media exposure far beyond its recent on-field record. That attention created endorsement opportunities a program in Boulder's small market would not normally see. The heaviest star power left after the 2024 season, but the program retains an outsized national profile. Colorado competes in the Big 12 and, like its peers, can now share revenue directly with athletes under the House settlement, capped near $20.5 million in the first year and growing annually, while third-party deals driven by the program's visibility continue alongside those payments.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Ben, so the value shown here is a modeled estimate. See how NIL valuations work.
Ben NIL FAQ
How much does Ben Finneseth make in NIL?
Ben Finneseth's 2026 estimated NIL value falls between $47K and $74K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Ben's salary or net worth?
No. The figure estimates what Ben could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Ben's net worth. The deals an athlete actually signs can differ from any estimate.
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