Minnesota Golden Gophers NIL valuations

112 athletes · Big Ten · estimated ranges as of August 2026

Minnesota's NIL scene is organized around Dinkytown Athletes, one of the earlier established Big Ten collectives, but the overall market is mid-sized for the conference. Quarterback Drake Lindsey carries a valuation reported at roughly $1 million, and beyond a small number of such anchors, few Gopher players appear in public NIL databases, leaving most roster figures to estimates. House settlement revenue sharing is a leveling tool here: as a Big Ten member, Minnesota can fund direct athlete payments toward the roughly $20.5 million first-year cap, which increases annually, independent of donor fundraising. The Twin Cities offer real endorsement opportunities, though athletes compete for attention with four major professional franchises.

AthletePositionClass2026 roleEst. range
Drake LindseyQuarterbackJuniorStar / headline name$800K to $1.3M
Darius TaylorRunning BackSeniorStar / headline name$400K to $625K
Anthony SmithEdge RusherFifth-yearStar / headline name$336K to $525K
TJ Bush Jr.Edge RusherSeniorProjected starter$148K to $231K
Karter MenzEdge RusherSeniorProjected starter$148K to $231K
Javon TracyWide ReceiverFifth-yearProjected starter$148K to $231K
Aidan GousbyCornerbackFifth-yearProjected starter$140K to $219K
Noah JenningsWide ReceiverSeniorProjected starter$140K to $219K
Jaxon HowardEdge RusherSeniorProjected starter$136K to $213K
John NestorCornerbackSeniorProjected starter$136K to $213K
Aydan WestCornerbackSophomoreProjected starter$132K to $206K
Jalen SmithWide ReceiverJuniorProjected starter$132K to $206K
Maverick BaranowskiLinebackerFifth-yearProjected starter$124K to $194K
Greg JohnsonOffensive LinemanSeniorProjected starter$116K to $181K
Bennett WarrenOffensive LinemanJuniorProjected starter$116K to $181K
Xion ChapmanDefensive LinemanSeniorProjected starter$116K to $181K
Emmanuel KarmoLinebackerSophomoreProjected starter$112K to $175K
A.J. TurnerRunning BackFifth-yearProjected starter$112K to $175K
Max ShikenjanskiQuarterbackSeniorRotation / two-deep candidate$112K to $175K
Parker KnutsonSafetySeniorProjected starter$112K to $175K
Kaden HelmsTight EndFifth-yearProjected starter$112K to $175K
Sid KabaDefensive LinemanSeniorProjected starter$108K to $169K
Kerry BrownSafetySeniorProjected starter$104K to $163K
Mekhai SmithSafetyJuniorProjected starter$100K to $156K
Nathan RoyOffensive LinemanJuniorProjected starter$100K to $156K
Tony NelsonOffensive LinemanFifth-yearProjected starter$100K to $156K
Ashton BeersOffensive LinemanFifth-yearProjected starter$100K to $156K
Owen LansuQuarterbackFreshmanRotation / two-deep candidate$96K to $150K
Beckham SunderlandKickerSeniorProjected starter$66K to $103K
Tom WestonPunterSeniorProjected starter$64K to $100K
Jakob LutzLong SnapperSophomoreProjected starter$52K to $81K
Grant WashingtonRunning BackSophomoreRotation / two-deep candidate$51K to $80K
Mike GeraldCornerbackJuniorRotation / two-deep candidate$50K to $78K
Adam KissayiEdge RusherJuniorRotation / two-deep candidate$50K to $78K
Naiim ParrishCornerbackSophomoreRotation / two-deep candidate$49K to $76K
Zion SteptoeWide ReceiverFifth-yearRotation / two-deep candidate$49K to $76K
Howie JohnsonDefensive LinemanFreshmanRotation / two-deep candidate$49K to $76K
Theorin RandleDefensive LinemanSeniorRotation / two-deep candidate$49K to $76K
Hayden MooreWide ReceiverFreshmanRotation / two-deep candidate$48K to $75K
TJ ThomasRunning BackJuniorRotation / two-deep candidate$47K to $74K
Zack HardenSafetySophomoreRotation / two-deep candidate$46K to $73K
Jay'Quan StubbsDefensive LinemanSophomoreRotation / two-deep candidate$46K to $73K
Joey GerlachLinebackerFifth-yearRotation / two-deep candidate$46K to $71K
Matt KingsburyLinebackerSeniorRotation / two-deep candidate$46K to $71K
Perry ThompsonWide ReceiverJuniorRotation / two-deep candidate$45K to $70K
Michael MerdingerQuarterbackJuniorRoster depth$45K to $70K
Brady PalmerQuarterbackFreshmanRoster depth$45K to $70K
Jaylin HicksDefensive LinemanJuniorRotation / two-deep candidate$45K to $70K
Xavier FordRunning BackSophomoreRotation / two-deep candidate$44K to $69K
Naquan CrowderDefensive LinemanSeniorRotation / two-deep candidate$44K to $69K
Roman VossTight EndFreshmanRotation / two-deep candidate$43K to $68K
Dylan WittkeQuarterbackSeniorRoster depth$43K to $68K
Pierce WalshTight EndSeniorRotation / two-deep candidate$42K to $65K
Riley SunramDefensive LinemanJuniorRotation / two-deep candidate$41K to $64K
Andrew MarshallLinebackerSeniorRotation / two-deep candidate$40K to $63K
Jaden BallOffensive LinemanJuniorRotation / two-deep candidate$39K to $61K
Julian JohnsonTight EndJuniorRotation / two-deep candidate$39K to $61K
Jacob SimpsonTight EndJuniorRotation / two-deep candidate$39K to $61K
Brett CarrollOffensive LinemanJuniorRotation / two-deep candidate$38K to $59K
Garrison MonroeSafetySeniorRotation / two-deep candidate$37K to $58K
Daniel ShippOffensive LinemanSophomoreRotation / two-deep candidate$37K to $58K
Jerome WilliamsOffensive LinemanSeniorRotation / two-deep candidate$36K to $56K
Donielle HayesWide ReceiverSeniorRoster depth$23K to $36K
Braiden StevensWide ReceiverFreshmanRoster depth$22K to $35K
Zachary RobbinsPunterSophomoreRotation / two-deep candidate$22K to $35K
Bradley MartinoWide ReceiverSophomoreRoster depth$22K to $34K
Jordan LampkinsDefensive BackFreshmanRoster depth$21K to $33K
Anthony CharlesDefensive LinemanFreshmanRoster depth$21K to $33K
Zahir RainerDefensive BackJuniorRoster depth$20K to $31K
Samuel MaduDefensive BackJuniorRoster depth$20K to $31K
Rhyland KellyDefensive BackFifth-yearRoster depth$20K to $31K
Jaron ThomasRunning BackSophomoreRoster depth$20K to $31K
Zeke BatesRunning BackFreshmanRoster depth$20K to $31K
Quayd HendryxWide ReceiverFreshmanRoster depth$20K to $31K
Mo SaineDefensive LinemanJuniorRoster depth$20K to $31K
Jeremiah BensonDefensive LinemanFreshmanRoster depth$20K to $31K
Ryan EstradaRunning BackFreshmanRoster depth$19K to $30K
Lamont HamiltonDefensive BackFreshmanRoster depth$19K to $30K
Josiah DozierWide ReceiverFreshmanRoster depth$19K to $30K
Rico BlassingameWide ReceiverFreshmanRoster depth$19K to $30K
Gabe WeaverTight EndFreshmanRoster depth$19K to $30K
Elisha WestDefensive BackJuniorRoster depth$18K to $29K
Enoch AtewogbolaDefensive LinemanSophomoreRoster depth$18K to $29K
Hudson DunnLinebackerFreshmanRoster depth$18K to $28K
Trason RichardsonDefensive BackFreshmanRoster depth$18K to $28K
Aaden AytchDefensive LinemanFreshmanRoster depth$18K to $28K
Chance PayneDefensive BackFreshmanRoster depth$17K to $26K
Justin HopkinsDefensive BackFreshmanRoster depth$17K to $26K
Angel LucianoLinebackerFreshmanRoster depth$17K to $26K
Tavian WhiteDefensive BackFreshmanRoster depth$17K to $26K
George RohlTight EndFreshmanRoster depth$17K to $26K
Josiah AnyansiDefensive LinemanFreshmanRoster depth$17K to $26K
Abu TarawallieDefensive LinemanSophomoreRoster depth$17K to $26K
Lucas TielschOffensive LinemanFreshmanRoster depth$16K to $25K
Mark HandyOffensive LinemanSophomoreRoster depth$16K to $25K
Kaveon LeeOffensive LinemanSophomoreRoster depth$15K to $24K
Aaron ThomasOffensive LinemanFreshmanRoster depth$15K to $23K
Beckett SchreiberOffensive LinemanFreshmanRoster depth$15K to $23K
Gavin MeierOffensive LinemanFreshmanRoster depth$15K to $23K
Nick SpenceOffensive LinemanSophomoreRoster depth$15K to $23K
Niko CastilloRunning BackFreshmanRoster depth$7K to $11K
Sam MacyDefensive LinemanJuniorRoster depth$7K to $11K
Simon SeidlDefensive BackJuniorRoster depth$7K to $11K
Rhett HlavackaDefensive LinemanSophomoreRoster depth$7K to $11K
Nate ClevelandLinebackerSophomoreRoster depth$7K to $11K
Sam PetersTight EndSeniorRoster depth$7K to $11K
Colin HansenDefensive LinemanSophomoreRoster depth$6K to $10K
Ethan StendelLinebackerSophomoreRoster depth$6K to $9K
Mason CarrierLinebackerJuniorRoster depth$6K to $9K
Andrew TroutOffensive LinemanFreshmanRoster depth$6K to $9K
Daniel JacksonKickerSophomoreRoster depth$4K to $6K
Alan SoukupLong SnapperJuniorRoster depth$3K to $5K

The exact estimate and breakdown for each athlete are free on their page with an email.