How much does Joey Gerlach make in NIL?

What is Joey Gerlach's NIL value?

As of August 2026, Joey Gerlach's estimated NIL value falls between $46K and $71K. Joey Gerlach is a linebacker for the Minnesota Golden Gophers in the Big Ten. Joey has about 2K followers across social media, led by 1.7K on Instagram, a core driver of football NIL value. Joey's figure is a modeled estimate based on audience, on-field role, market and sport.

Sport	Football
Position	Linebacker
School	Minnesota Golden Gophers
Conference	Big Ten
Level	NCAA Division I (Power conference)

Joey's social media following

Platform	Followers (approx.)
Instagram	~1.7K
X / Twitter	~312

Follower figures are approximate, as of August 2026.

NIL at Minnesota Golden Gophers

Minnesota's NIL scene is organized around Dinkytown Athletes, one of the earlier established Big Ten collectives, but the overall market is mid-sized for the conference. Quarterback Drake Lindsey carries a valuation reported at roughly $1 million, and beyond a small number of such anchors, few Gopher players appear in public NIL databases, leaving most roster figures to estimates. House settlement revenue sharing is a leveling tool here: as a Big Ten member, Minnesota can fund direct athlete payments toward the roughly $20.5 million first-year cap, which increases annually, independent of donor fundraising. The Twin Cities offer real endorsement opportunities, though athletes compete for attention with four major professional franchises.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Joey, so the value shown here is a modeled estimate. See how NIL valuations work.

Joey NIL FAQ