How much does TJ Bush Jr. make in NIL?
Edge Rusher · Minnesota Golden Gophers · Big Ten
Bush is a California transfer projected to start on the edge for Minnesota after recording 13 sacks and 27 tackles for loss over three seasons with the Golden Bears.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is TJ Bush Jr.'s NIL value?
As of August 2026, TJ Bush Jr.'s estimated NIL value falls between $148K and $231K. TJ Bush Jr. is a edge rusher for the Minnesota Golden Gophers in the Big Ten. TJ's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Edge Rusher |
| School | Minnesota Golden Gophers |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
NIL at Minnesota Golden Gophers
Minnesota's NIL scene is organized around Dinkytown Athletes, one of the earlier established Big Ten collectives, but the overall market is mid-sized for the conference. Quarterback Drake Lindsey carries a valuation reported at roughly $1 million, and beyond a small number of such anchors, few Gopher players appear in public NIL databases, leaving most roster figures to estimates. House settlement revenue sharing is a leveling tool here: as a Big Ten member, Minnesota can fund direct athlete payments toward the roughly $20.5 million first-year cap, which increases annually, independent of donor fundraising. The Twin Cities offer real endorsement opportunities, though athletes compete for attention with four major professional franchises.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for TJ, so the value shown here is a modeled estimate. See how NIL valuations work.
TJ NIL FAQ
How much does TJ Bush Jr. make in NIL?
TJ Bush Jr.'s 2026 estimated NIL value falls between $148K and $231K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that TJ's salary or net worth?
No. The figure estimates what TJ could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not TJ's net worth. The deals an athlete actually signs can differ from any estimate.
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