How much does Woo Spencer make in NIL?
Defensive Lineman · SMU Mustangs · ACC
Spencer is a rotational interior defensive lineman for SMU listed at 6-4 and 316 pounds. A four-star recruit in the 2023 class, he originally signed with Louisville over Kentucky and Michigan State after playing at Louisville Male High School and then transferring to New Albany High School in Indiana as a senior. He moved to SMU and appeared in all 13 games in 2025, recording 11 tackles and 2.0 tackles for loss. He returns in 2026 as a redshirt junior seeking a larger role.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Woo Spencer's NIL value?
As of August 2026, Woo Spencer's estimated NIL value falls between $108K and $169K. Woo Spencer is a defensive lineman for the SMU Mustangs in the ACC. Woo has about 159 followers across social media, led by 159 on Instagram, a core driver of football NIL value. Woo's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Defensive Lineman |
| School | SMU Mustangs |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
Woo's social media following
Woo's public social presence is about ~159 followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at SMU Mustangs
SMU joined the ACC in 2024 on unusual terms, agreeing to forgo conference media distributions for nine years and to cover the gap with donor money, a signal of how much Dallas wealth backs the program. That same donor base powers its NIL scene, anchored by the Boulevard Collective, which helped fund the roster that reached the College Football Playoff in the Mustangs' first ACC season. Under the 2025 House settlement, SMU can also share revenue directly with athletes, up to about 20.5 million dollars in the first year with the cap growing annually. Between institutional payments and one of the most committed booster networks in the sport, SMU operates a well funded NIL market for its size.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Woo, so the value shown here is a modeled estimate. See how NIL valuations work.
Woo NIL FAQ
How much does Woo Spencer make in NIL?
Woo Spencer's 2026 estimated NIL value falls between $108K and $169K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Woo's salary or net worth?
No. The figure estimates what Woo could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Woo's net worth. The deals an athlete actually signs can differ from any estimate.
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