How much does PJ Williams make in NIL?

What is PJ Williams's NIL value?

As of August 2026, PJ Williams's estimated NIL value falls between $1.0M and $1.6M. PJ Williams is a offensive lineman for the SMU Mustangs in the ACC. PJ has about 9.2K followers across social media, led by 9.2K on Instagram, a core driver of football NIL value. PJ's figure is a modeled estimate based on audience, on-field role, market and sport.

PJ's social media following

PJ's public social presence is about ~9.2K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at SMU Mustangs

SMU joined the ACC in 2024 on unusual terms, agreeing to forgo conference media distributions for nine years and to cover the gap with donor money, a signal of how much Dallas wealth backs the program. That same donor base powers its NIL scene, anchored by the Boulevard Collective, which helped fund the roster that reached the College Football Playoff in the Mustangs' first ACC season. Under the 2025 House settlement, SMU can also share revenue directly with athletes, up to about 20.5 million dollars in the first year with the cap growing annually. Between institutional payments and one of the most committed booster networks in the sport, SMU operates a well funded NIL market for its size.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for PJ, so the value shown here is a modeled estimate. See how NIL valuations work.

PJ NIL FAQ