How much does Will Doherty make in NIL?
Quarterback · USC Trojans · Big Ten
Doherty is a junior quarterback on the USC roster at No. 29. A Manhattan Beach, California, native, he played high school football at Leuzinger and then spent time at Santa Barbara City College before joining the Trojans. He is studying business administration, and reached USC by way of the junior college route rather than direct recruitment out of high school.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Will Doherty's NIL value?
As of August 2026, Will Doherty's estimated NIL value falls between $21K and $33K. Will Doherty is a quarterback for the USC Trojans in the Big Ten. Will's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Quarterback |
| School | USC Trojans |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
NIL at USC Trojans
USC brings one of college football's biggest brands to a Big Ten NIL market. The Trojans joined the league in 2024, and their collective operation, House of Victory, organizes donor backed deals for athletes in the second largest media market in the country. Los Angeles gives USC athletes commercial opportunities most college towns cannot offer, from entertainment crossovers to national ad work, and the school's basketball and Olympic sports rosters share in that reach. Under the 2025 House settlement USC can also pay athletes directly, roughly 20.5 million dollars across sports in the first year, growing annually. The combination of market, brand, and Big Ten revenue keeps USC among the strongest NIL platforms in the sport.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Will, so the value shown here is a modeled estimate. See how NIL valuations work.
Will NIL FAQ
How much does Will Doherty make in NIL?
Will Doherty's 2026 estimated NIL value falls between $21K and $33K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Will's salary or net worth?
No. The figure estimates what Will could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Will's net worth. The deals an athlete actually signs can differ from any estimate.
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