How much does Wade Helton make in NIL?
Offensive Lineman · Arizona State Sun Devils · Big 12
Helton and his twin brother Brent transferred to Arizona State from Iowa State in the spring of 2025, both arriving with four years of eligibility and both choosing the Sun Devils over BYU. A three-star signee out of Centennial High in Corona, California, he redshirted his lone year with the Cyclones without appearing in a game. The junior is listed at 6-4 and 310 pounds and is competing for interior line snaps.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Wade Helton's NIL value?
As of August 2026, Wade Helton's estimated NIL value falls between $43K and $68K. Wade Helton is a offensive lineman for the Arizona State Sun Devils in the Big 12. Wade's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Offensive Lineman |
| School | Arizona State Sun Devils |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at Arizona State Sun Devils
Arizona State plays football in the Big 12, and its NIL market expanded noticeably after the program won the 2024 conference title and reached the College Football Playoff. Donor-driven NIL activity has centered on the Sun Angel Collective, while the Phoenix metro area gives athletes one of the larger local endorsement markets in the conference. Like other power-conference schools, Arizona State can now pay athletes directly under the House settlement, with a school-wide cap of about $20.5 million in the first year that increases over time, and third-party deals continue on top of that. Public valuation data for individual Sun Devils remains limited, so most published figures for the roster are estimates rather than reported contracts.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Wade, so the value shown here is a modeled estimate. See how NIL valuations work.
Wade NIL FAQ
How much does Wade Helton make in NIL?
Wade Helton's 2026 estimated NIL value falls between $43K and $68K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Wade's salary or net worth?
No. The figure estimates what Wade could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Wade's net worth. The deals an athlete actually signs can differ from any estimate.
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