How much does Tyson Ruffins make in NIL?
Offensive Lineman · California Golden Bears · ACC
Ruffins is a redshirt junior offensive lineman from Carson, California who transferred to Cal from Nevada. He started all 13 games in 2025, one of only two Bears offensive linemen and eight players overall to do so, blocking for a rushing attack that produced 943 yards from Kendrick Raphael. At Nevada he made nine starts at guard in 2024 and was Mountain West Freshman of the Week after the opener against SMU. A three-star recruit out of Long Beach Poly, he played in the All-American Bowl and Polynesian Bowl and was an All-CIF Southern Section Division I pick.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Tyson Ruffins's NIL value?
As of August 2026, Tyson Ruffins's estimated NIL value falls between $120K and $188K. Tyson Ruffins is a offensive lineman for the California Golden Bears in the ACC. Tyson has about 6.4K followers across social media, led by 6.4K on Instagram, a core driver of football NIL value. Tyson's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Offensive Lineman |
| School | California Golden Bears |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
Tyson's social media following
Tyson's public social presence is about ~6.4K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at California Golden Bears
California joined the ACC in 2024, and its NIL market is among the thinnest of any power-conference football program. A 2026 roster review found a published valuation for only one Cal football player, so nearly every figure for the team is a modeled estimate rather than market data. The Bay Area offers a huge economy but one crowded with professional teams and other sponsorship priorities, and Berkeley's donor collectives have operated on a smaller scale than those at football-first schools. Cal participates in revenue sharing under the House settlement, with the standard cap of about $20.5 million in year one growing annually, and its cross-country ACC membership brings full power-league media revenue that helps fund those payments.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Tyson, so the value shown here is a modeled estimate. See how NIL valuations work.
Tyson NIL FAQ
How much does Tyson Ruffins make in NIL?
Tyson Ruffins's 2026 estimated NIL value falls between $120K and $188K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Tyson's salary or net worth?
No. The figure estimates what Tyson could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Tyson's net worth. The deals an athlete actually signs can differ from any estimate.
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