How much does Sione Ma'u make in NIL?
Offensive Lineman · SMU Mustangs · ACC
Ma'u is an offensive lineman from West Auckland, New Zealand, who enrolled at SMU in January 2025 and is listed as a redshirt junior transfer on the 2026 roster. He wears No. 79 and projects as interior line depth behind a group anchored by center Joshua Bates and guard Addison Nichols.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Sione Ma'u's NIL value?
As of August 2026, Sione Ma'u's estimated NIL value falls between $43K and $68K. Sione Ma'u is a offensive lineman for the SMU Mustangs in the ACC. Sione's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Offensive Lineman |
| School | SMU Mustangs |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
NIL at SMU Mustangs
SMU joined the ACC in 2024 on unusual terms, agreeing to forgo conference media distributions for nine years and to cover the gap with donor money, a signal of how much Dallas wealth backs the program. That same donor base powers its NIL scene, anchored by the Boulevard Collective, which helped fund the roster that reached the College Football Playoff in the Mustangs' first ACC season. Under the 2025 House settlement, SMU can also share revenue directly with athletes, up to about 20.5 million dollars in the first year with the cap growing annually. Between institutional payments and one of the most committed booster networks in the sport, SMU operates a well funded NIL market for its size.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Sione, so the value shown here is a modeled estimate. See how NIL valuations work.
Sione NIL FAQ
How much does Sione Ma'u make in NIL?
Sione Ma'u's 2026 estimated NIL value falls between $43K and $68K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Sione's salary or net worth?
No. The figure estimates what Sione could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Sione's net worth. The deals an athlete actually signs can differ from any estimate.
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