How much does Sam Keltner make in NIL?
Kicker · Oklahoma State Cowboys · Big 12
Keltner transferred to Oklahoma State ahead of 2026 and joins the Cowboys as a redshirt sophomore placekicker. He spent 2025 at SMU, appearing in all 13 games and leading the team in scoring with 78 points, converting 36 of 38 extra points and 14 of 20 field goals with six makes from beyond 40 yards. He was named ACC Specialist of the Week after a three field goal performance at Clemson that included a season long 51 yarder. The Keller, Texas product was an honorable mention 6A all state pick in high school.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Sam Keltner's NIL value?
As of August 2026, Sam Keltner's estimated NIL value falls between $65K and $101K. Sam Keltner is a kicker for the Oklahoma State Cowboys in the Big 12. Sam has about 2.6K followers across social media, led by 2.6K on Instagram, a core driver of football NIL value. Sam's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Kicker |
| School | Oklahoma State Cowboys |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
Sam's social media following
Sam's public social presence is about ~2.6K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Oklahoma State Cowboys
Oklahoma State football competes in the Big 12, where NIL spending generally runs below SEC and Big Ten levels, and its donor-backed effort is organized around the Pokes with a Purpose collective. The fundraising tradition is unusual: the late Boone Pickens gave hundreds of millions to Cowboy athletics, and that donor culture carries into the NIL era. Few Cowboys appear in national valuation rankings, so most published player figures are estimates. Since 2025, the House settlement allows Oklahoma State to pay athletes directly under the roughly $20.5 million first-year cap, which grows annually, an important equalizer for a school whose home market in Stillwater is small. The school brands its men's teams Cowboys and its women's teams Cowgirls.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Sam, so the value shown here is a modeled estimate. See how NIL valuations work.
Sam NIL FAQ
How much does Sam Keltner make in NIL?
Sam Keltner's 2026 estimated NIL value falls between $65K and $101K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Sam's salary or net worth?
No. The figure estimates what Sam could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Sam's net worth. The deals an athlete actually signs can differ from any estimate.
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