How much does Legend Bey make in NIL?
Running Back · Ohio State Buckeyes · Big Ten
Four-star Texas playmaker whose signing-day saga went viral; IG @legendbey7 sits near 90K, the largest freshman audience on the roster outside the receiver room.
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What is Legend Bey's NIL value?
Legend Bey is a running back for the Ohio State Buckeyes in the Big Ten. Legend has about 90K followers across social media, led by 90K on Instagram, a core driver of football NIL value. Legend's NIL value shown here is a modeled estimate based on audience, on-field role, market and sport; enter your email above to see the number and the full breakdown.
| Sport | Football |
| Position | Running Back |
| School | Ohio State Buckeyes |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
Legend's social media following
| Platform | Followers (approx.) |
|---|---|
| ~90K |
That's about 90K followers in all. Follower figures are approximate and were last updated July 2026.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it (Estimate (On3 does not publicly disclose a figure)). See how NIL valuations work.
Players with a similar NIL profile
Other football players whose estimated NIL value lands in a similar range. Open any profile to see how its valuation breaks down.
- Luke Fahey (Quarterback, Ohio State Buckeyes)
- Cam Williams (Wide Receiver, Notre Dame Fighting Irish)
- Mark Zackery IV (Cornerback, Notre Dame Fighting Irish)
- Sterling Berkhalter (Wide Receiver, Texas Longhorns)
Legend NIL FAQ
How much does Legend Bey make in NIL?
Legend Bey's 2026 NIL value on HowMuchNIL is a modeled estimate of 12-month name, image and likeness earning potential. Enter your email on this page to unlock the exact figure, the likely range, and the full breakdown. It is an estimate of earning potential, not a confirmed salary.
What is Legend Bey's NIL value based on?
Four factors: audience (social reach and engagement), on-field performance and role, school and market size, and the sport and position. Legend has about 90K followers across social media.
What team does Legend Bey play for?
Legend Bey plays running back for the Ohio State Buckeyes in the Big Ten.
Does Legend Bey have NIL deals?
The number shown is an estimate of Legend's 12-month NIL earning potential, not a list of signed contracts. The deals an athlete actually signs can differ from any estimate.
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