How much does Legend Bey make in NIL?

What is Legend Bey's NIL value?

As of August 2026, Legend Bey's estimated NIL value falls between $65K and $101K. Legend Bey is a running back for the Ohio State Buckeyes in the Big Ten. Legend has about 90K followers across social media, led by 90K on Instagram, a core driver of football NIL value. Legend's figure is a modeled estimate based on audience, on-field role, market and sport.

Legend's social media following

Legend's public social presence is about ~90K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Ohio State Buckeyes

Ohio State runs one of the biggest NIL operations in the country. Athletic department leadership publicly acknowledged that the 2024 national championship roster cost roughly $20 million in NIL support, a figure that became a benchmark for football spending. Donor money has flowed through major collectives including THE Foundation and The 1870 Society, and since the 2025 House settlement the school can also pay athletes directly, up to about $20.5 million departmentwide in year one with the cap rising annually. With one of the largest athletic budgets and fanbases in college sports, Ohio State can fund both layers fully, and Buckeye football players are regulars near the top of national NIL valuation rankings.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Legend, so the value shown here is a modeled estimate. See how NIL valuations work.

Legend NIL FAQ