How much does Caleb Hawkins make in NIL?
Running Back · Oklahoma State Cowboys · Big 12
Hawkins is Oklahoma State's projected starting running back after transferring in from North Texas with Eric Morris. As a true freshman in 2025 he ran for 1,434 yards and 25 touchdowns, added 32 catches for 370 yards, set the FBS freshman record for touchdowns scored and was a Walter Camp second-team All-American.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Caleb Hawkins's NIL value?
As of August 2026, Caleb Hawkins's estimated NIL value falls between $800K and $1.3M. Caleb Hawkins is a running back for the Oklahoma State Cowboys in the Big 12. Caleb's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Running Back |
| School | Oklahoma State Cowboys |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at Oklahoma State Cowboys
Oklahoma State football competes in the Big 12, where NIL spending generally runs below SEC and Big Ten levels, and its donor-backed effort is organized around the Pokes with a Purpose collective. The fundraising tradition is unusual: the late Boone Pickens gave hundreds of millions to Cowboy athletics, and that donor culture carries into the NIL era. Few Cowboys appear in national valuation rankings, so most published player figures are estimates. Since 2025, the House settlement allows Oklahoma State to pay athletes directly under the roughly $20.5 million first-year cap, which grows annually, an important equalizer for a school whose home market in Stillwater is small. The school brands its men's teams Cowboys and its women's teams Cowgirls.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Caleb, so the value shown here is a modeled estimate. See how NIL valuations work.
Caleb NIL FAQ
How much does Caleb Hawkins make in NIL?
Caleb Hawkins's 2026 estimated NIL value falls between $800K and $1.3M, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Caleb's salary or net worth?
No. The figure estimates what Caleb could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Caleb's net worth. The deals an athlete actually signs can differ from any estimate.
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