How much does Riley Williams make in NIL?
Tight End · Mississippi State Bulldogs · SEC
Williams arrived at Mississippi State with one of the more decorated recruiting pedigrees on the roster. Rated the nation's No. 2 tight end prospect out of Portland, Oregon, he chose Miami over Alabama and Ohio State and played 21 games across two seasons with the Hurricanes. The 6-foot-5, 270-pound redshirt junior then spent 2025 at Oregon State, redshirting after two appearances, and joined the Bulldogs with two seasons of eligibility remaining.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Riley Williams's NIL value?
As of August 2026, Riley Williams's estimated NIL value falls between $120K and $188K. Riley Williams is a tight end for the Mississippi State Bulldogs in the SEC. Riley has about 3.6K followers across social media, led by 3.6K on Instagram, a core driver of football NIL value. Riley's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Tight End |
| School | Mississippi State Bulldogs |
| Conference | SEC |
| Level | NCAA Division I (Power conference) |
Riley's social media following
Riley's public social presence is about ~3.6K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Mississippi State Bulldogs
Mississippi State's NIL effort runs through the Bulldog Initiative collective and an SEC revenue base that supports full participation in House settlement payments, which since 2025 allow direct revenue sharing with athletes up to about $20.5 million in year one, a cap that grows annually. Starkville is one of the smaller markets in the conference, so third party deal flow is lighter than at the league's flagship brands, and few Bulldog players appear in national valuation rankings. Baseball carries unusual weight here; Mississippi State won the 2021 College World Series and draws some of the largest baseball crowds in the country, though baseball NIL money remains a small fraction of football spending everywhere.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Riley, so the value shown here is a modeled estimate. See how NIL valuations work.
Riley NIL FAQ
How much does Riley Williams make in NIL?
Riley Williams's 2026 estimated NIL value falls between $120K and $188K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Riley's salary or net worth?
No. The figure estimates what Riley could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Riley's net worth. The deals an athlete actually signs can differ from any estimate.
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