How much does Matt Craycraft make in NIL?

What is Matt Craycraft's NIL value?

As of August 2026, Matt Craycraft's estimated NIL value falls between $116K and $181K. Matt Craycraft is a offensive lineman for the Duke Blue Devils in the ACC. Matt's figure is a modeled estimate based on audience, on-field role, market and sport.

NIL at Duke Blue Devils

Duke is a basketball blue blood whose NIL economy has historically centered on that sport, but its football program made national news in 2025 by signing transfer quarterback Darian Mensah to a deal widely reported among the largest in college football. Mensah has since moved on to Miami for 2026, which illustrates how quickly NIL rosters turn over. Basketball continues to attract elite talent with substantial deal support, and Duke's private status means little is formally disclosed. Under the House settlement the school can pay athletes directly, subject to the cap that opened around $20.5 million and rises annually, an amount Duke must divide between a nationally prominent basketball program and an increasingly ambitious football operation.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Matt, so the value shown here is a modeled estimate. See how NIL valuations work.

Matt NIL FAQ