How much does Lucas Carneiro make in NIL?

Kicker · Ole Miss Rebels · SEC

Carneiro returns as one of the most accomplished kickers in the country. A Western Kentucky transfer, he made 31 of 35 field goals and all 56 extra points in 2025, earned first team All-SEC honors as a kickoff specialist, and kicked the game winner in the Sugar Bowl during the Rebels' College Football Playoff run. The senior from Cornelius, North Carolina opened 2026 on the Lou Groza Award preseason watch list.

ClassSenior
Jersey#17
2026 roleProjected starter
HometownCornelius, N.C.
Estimated 2026 NIL valuation
$69K to $108K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)24%
Exposure (program/market)25%
Performance29%
Brand & sport21%

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What is Lucas Carneiro's NIL value?

As of August 2026, Lucas Carneiro's estimated NIL value falls between $69K and $108K. Lucas Carneiro is a kicker for the Ole Miss Rebels in the SEC. Lucas has about 13K followers across social media, led by 13K on Instagram, a core driver of football NIL value. Lucas's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionKicker
SchoolOle Miss Rebels
ConferenceSEC
LevelNCAA Division I (Power conference)

Lucas's social media following

Lucas's public social presence is about ~13K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Ole Miss Rebels

Ole Miss moved early and aggressively in the NIL era, with the Grove Collective becoming one of the SEC's most active fundraising operations and the football program leaning heavily on the transfer portal to build rosters. That posture made the Rebels competitive with far larger athletic budgets. Since the 2025 House settlement, the school can also pay athletes directly through revenue sharing, up to roughly $20.5 million in year one with annual growth, and SEC media money makes full funding feasible. Baseball is a genuine second pillar in Oxford, with a 2022 national title and strong attendance, though its NIL allocation is small next to football. Most endorsement value comes from the fanbase rather than the small local market.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Lucas, so the value shown here is a modeled estimate. See how NIL valuations work.

Lucas NIL FAQ

How much does Lucas Carneiro make in NIL?

Lucas Carneiro's 2026 estimated NIL value falls between $69K and $108K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Lucas's salary or net worth?

No. The figure estimates what Lucas could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Lucas's net worth. The deals an athlete actually signs can differ from any estimate.

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