How much does Johntay Cook II make in NIL?

What is Johntay Cook II's NIL value?

As of August 2026, Johntay Cook II's estimated NIL value falls between $148K and $231K. Johntay Cook II is a wide receiver for the Ole Miss Rebels in the SEC. Johntay has about 74K followers across social media, led by 74K on Instagram, a core driver of football NIL value. Johntay's figure is a modeled estimate based on audience, on-field role, market and sport.

Johntay's social media following

Johntay's public social presence is about ~74K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Ole Miss Rebels

Ole Miss moved early and aggressively in the NIL era, with the Grove Collective becoming one of the SEC's most active fundraising operations and the football program leaning heavily on the transfer portal to build rosters. That posture made the Rebels competitive with far larger athletic budgets. Since the 2025 House settlement, the school can also pay athletes directly through revenue sharing, up to roughly $20.5 million in year one with annual growth, and SEC media money makes full funding feasible. Baseball is a genuine second pillar in Oxford, with a 2022 national title and strong attendance, though its NIL allocation is small next to football. Most endorsement value comes from the fanbase rather than the small local market.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Johntay, so the value shown here is a modeled estimate. See how NIL valuations work.

Johntay NIL FAQ