How much does Landon Walker make in NIL?
Running Back · TCU Horned Frogs · Big 12
Walker is a graduate running back from Fort Worth who transferred from Colorado School of Mines, where he earned second-team All-RMAC honors in 2024 with 741 rushing yards and 11 touchdowns. He started four games in 2025 and ran for 474 yards and three scores, including 199 yards and two touchdowns against Washburn. The Keller Central product completed a civil engineering degree in December 2025.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Landon Walker's NIL value?
As of August 2026, Landon Walker's estimated NIL value falls between $46K and $73K. Landon Walker is a running back for the TCU Horned Frogs in the Big 12. Landon's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Running Back |
| School | TCU Horned Frogs |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at TCU Horned Frogs
TCU's NIL operation moved in house earlier than most. The Horned Frogs' outside collective folded on July 31, 2025, with athlete payments now flowing through the athletic department under the House settlement's revenue sharing system, which allows roughly 20.5 million dollars in direct payments in its first year and more after that. TCU competes in the Big 12, where it won the league and reached the national title game in 2022, but its public NIL market is quiet: a 2026 roster review found no published valuations for current players, and the program has lost talent to bigger spenders, including quarterback Josh Hoover, who transferred to Indiana on a reported 2.5 million dollar deal.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Landon, so the value shown here is a modeled estimate. See how NIL valuations work.
Landon NIL FAQ
How much does Landon Walker make in NIL?
Landon Walker's 2026 estimated NIL value falls between $46K and $73K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Landon's salary or net worth?
No. The figure estimates what Landon could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Landon's net worth. The deals an athlete actually signs can differ from any estimate.
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