How much does Ed Small make in NIL?

What is Ed Small's NIL value?

As of August 2026, Ed Small's estimated NIL value falls between $148K and $231K. Ed Small is a wide receiver for the TCU Horned Frogs in the Big 12. Ed has about 4.7K followers across social media, led by 3.5K on Instagram, a core driver of football NIL value. Ed's figure is a modeled estimate based on audience, on-field role, market and sport.

Sport	Football
Position	Wide Receiver
School	TCU Horned Frogs
Conference	Big 12
Level	NCAA Division I (Power conference)

Ed's social media following

Platform	Followers (approx.)
Instagram	~3.5K
X / Twitter	~1.2K

Follower figures are approximate, as of August 2026.

NIL at TCU Horned Frogs

TCU's NIL operation moved in house earlier than most. The Horned Frogs' outside collective folded on July 31, 2025, with athlete payments now flowing through the athletic department under the House settlement's revenue sharing system, which allows roughly 20.5 million dollars in direct payments in its first year and more after that. TCU competes in the Big 12, where it won the league and reached the national title game in 2022, but its public NIL market is quiet: a 2026 roster review found no published valuations for current players, and the program has lost talent to bigger spenders, including quarterback Josh Hoover, who transferred to Indiana on a reported 2.5 million dollar deal.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Ed, so the value shown here is a modeled estimate. See how NIL valuations work.

Ed NIL FAQ