How much does Kennedy Urlacher make in NIL?

What is Kennedy Urlacher's NIL value?

As of August 2026, Kennedy Urlacher's estimated NIL value falls between $547K and $855K. Kennedy Urlacher is a safety for the USC Trojans in the Big Ten. Kennedy has about 13K followers across social media, led by 13K on Instagram, a core driver of football NIL value. Kennedy's figure is a modeled estimate based on audience, on-field role, market and sport.

Kennedy's social media following

Kennedy's public social presence is about ~13K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at USC Trojans

USC brings one of college football's biggest brands to a Big Ten NIL market. The Trojans joined the league in 2024, and their collective operation, House of Victory, organizes donor backed deals for athletes in the second largest media market in the country. Los Angeles gives USC athletes commercial opportunities most college towns cannot offer, from entertainment crossovers to national ad work, and the school's basketball and Olympic sports rosters share in that reach. Under the 2025 House settlement USC can also pay athletes directly, roughly 20.5 million dollars across sports in the first year, growing annually. The combination of market, brand, and Big Ten revenue keeps USC among the strongest NIL platforms in the sport.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Kennedy, so the value shown here is a modeled estimate. See how NIL valuations work.

Kennedy NIL FAQ