How much does Keaton Thomas make in NIL?
Linebacker · Ole Miss Rebels · SEC
Thomas is a projected starting linebacker for Ole Miss after transferring from Baylor, where he started all 12 games in 2025 and recorded 103 tackles with seven tackles for loss. He was a 2025 preseason All-American and Butkus Award watch-list selection.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Keaton Thomas's NIL value?
As of August 2026, Keaton Thomas's estimated NIL value falls between $116K and $181K. Keaton Thomas is a linebacker for the Ole Miss Rebels in the SEC. Keaton's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Linebacker |
| School | Ole Miss Rebels |
| Conference | SEC |
| Level | NCAA Division I (Power conference) |
NIL at Ole Miss Rebels
Ole Miss moved early and aggressively in the NIL era, with the Grove Collective becoming one of the SEC's most active fundraising operations and the football program leaning heavily on the transfer portal to build rosters. That posture made the Rebels competitive with far larger athletic budgets. Since the 2025 House settlement, the school can also pay athletes directly through revenue sharing, up to roughly $20.5 million in year one with annual growth, and SEC media money makes full funding feasible. Baseball is a genuine second pillar in Oxford, with a 2022 national title and strong attendance, though its NIL allocation is small next to football. Most endorsement value comes from the fanbase rather than the small local market.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Keaton, so the value shown here is a modeled estimate. See how NIL valuations work.
Keaton NIL FAQ
How much does Keaton Thomas make in NIL?
Keaton Thomas's 2026 estimated NIL value falls between $116K and $181K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Keaton's salary or net worth?
No. The figure estimates what Keaton could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Keaton's net worth. The deals an athlete actually signs can differ from any estimate.
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