How much does Julian Hugo make in NIL?
Edge Rusher · Arizona State Sun Devils · Big 12
Hugo signed with Arizona State out of Steele High in Cibolo, Texas, choosing the Sun Devils over more than 25 offers that included USC, Utah, TCU, Baylor and Colorado. As a junior he posted 83 tackles, 21 for loss, 9.5 sacks and 30 quarterback hurries and was named District 29-6A defensive player of the year. The freshman edge, listed at 6-4 and 275 pounds, is developing behind the veteran rotation.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Julian Hugo's NIL value?
As of August 2026, Julian Hugo's estimated NIL value falls between $47K and $74K. Julian Hugo is a edge rusher for the Arizona State Sun Devils in the Big 12. Julian's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Edge Rusher |
| School | Arizona State Sun Devils |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at Arizona State Sun Devils
Arizona State plays football in the Big 12, and its NIL market expanded noticeably after the program won the 2024 conference title and reached the College Football Playoff. Donor-driven NIL activity has centered on the Sun Angel Collective, while the Phoenix metro area gives athletes one of the larger local endorsement markets in the conference. Like other power-conference schools, Arizona State can now pay athletes directly under the House settlement, with a school-wide cap of about $20.5 million in the first year that increases over time, and third-party deals continue on top of that. Public valuation data for individual Sun Devils remains limited, so most published figures for the roster are estimates rather than reported contracts.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Julian, so the value shown here is a modeled estimate. See how NIL valuations work.
Julian NIL FAQ
How much does Julian Hugo make in NIL?
Julian Hugo's 2026 estimated NIL value falls between $47K and $74K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Julian's salary or net worth?
No. The figure estimates what Julian could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Julian's net worth. The deals an athlete actually signs can differ from any estimate.
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