How much does JuJu Watkins make in NIL?

What is JuJu Watkins's NIL value?

As of August 2026, JuJu Watkins's estimated NIL value falls between $608K and $950K. JuJu Watkins is a guard for the USC Trojans in the Big Ten. JuJu has about 1.3M followers across social media, led by 1M on Instagram, a core driver of women's basketball NIL value. JuJu's figure reflects publicly reported figures, per On3 Women's NIL Valuations (2026).

Sport	Women's Basketball
Position	Guard
School	USC Trojans
Conference	Big Ten
Level	NCAA Division I (Power conference)

JuJu's social media following

Platform	Followers (approx.)
Instagram	~1M
TikTok	~197K
X / Twitter	~80K

Follower figures are approximate, as of August 2026.

NIL at USC Trojans

USC brings one of college football's biggest brands to a Big Ten NIL market. The Trojans joined the league in 2024, and their collective operation, House of Victory, organizes donor backed deals for athletes in the second largest media market in the country. Los Angeles gives USC athletes commercial opportunities most college towns cannot offer, from entertainment crossovers to national ad work, and the school's basketball and Olympic sports rosters share in that reach. Under the 2025 House settlement USC can also pay athletes directly, roughly 20.5 million dollars across sports in the first year, growing annually. The combination of market, brand, and Big Ten revenue keeps USC among the strongest NIL platforms in the sport.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it; this valuation is anchored to On3 Women's NIL Valuations (2026). See how NIL valuations work.

JuJu NIL FAQ