How much does Jordan Marshall make in NIL?

What is Jordan Marshall's NIL value?

As of August 2026, Jordan Marshall's estimated NIL value falls between $720K and $1.1M. Jordan Marshall is a running back for the Michigan Wolverines in the Big Ten. Jordan has about 27K followers across social media, led by 27K on Instagram, a core driver of football NIL value. Jordan's figure is a modeled estimate based on audience, on-field role, market and sport.

Jordan's social media following

Jordan's public social presence is about ~27K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Michigan Wolverines

Michigan pairs one of the largest fanbases in college sports with the Champions Circle collective, and its NIL posture turned sharply aggressive when quarterback Bryce Underwood signed a package widely reported to be worth $10 million or more over four years, among the biggest known deals for a recruit. Since the House settlement, the athletic department can also pay athletes directly under the revenue sharing cap of about $20.5 million in year one, rising annually. Football and basketball absorb most of the spending, though Michigan supports athletes across many sports. The program's national alumni network and winged-helmet brand give Wolverine athletes endorsement reach well beyond the state of Michigan.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Jordan, so the value shown here is a modeled estimate. See how NIL valuations work.

Jordan NIL FAQ