How much does Jordan Larsen make in NIL?
Offensive Lineman · Duke Blue Devils · ACC
Larsen is a redshirt senior offensive lineman from Harrisburg, South Dakota, who transferred to Duke in May 2025 after three seasons at South Dakota, where he played 24 games with 13 starts and helped the Coyotes to a share of the 2024 Missouri Valley Football Conference title. Listed at 6-3 and 310 pounds, he was part of Duke's 2025 team that won the ACC championship and the Sun Bowl. In high school he was an all-state lineman who helped Harrisburg win the 11AAA state title.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Jordan Larsen's NIL value?
As of August 2026, Jordan Larsen's estimated NIL value falls between $92K and $144K. Jordan Larsen is a offensive lineman for the Duke Blue Devils in the ACC. Jordan has about 705 followers across social media, led by 705 on Instagram, a core driver of football NIL value. Jordan's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Offensive Lineman |
| School | Duke Blue Devils |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
Jordan's social media following
Jordan's public social presence is about ~705 followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Duke Blue Devils
Duke is a basketball blue blood whose NIL economy has historically centered on that sport, but its football program made national news in 2025 by signing transfer quarterback Darian Mensah to a deal widely reported among the largest in college football. Mensah has since moved on to Miami for 2026, which illustrates how quickly NIL rosters turn over. Basketball continues to attract elite talent with substantial deal support, and Duke's private status means little is formally disclosed. Under the House settlement the school can pay athletes directly, subject to the cap that opened around $20.5 million and rises annually, an amount Duke must divide between a nationally prominent basketball program and an increasingly ambitious football operation.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Jordan, so the value shown here is a modeled estimate. See how NIL valuations work.
Jordan NIL FAQ
How much does Jordan Larsen make in NIL?
Jordan Larsen's 2026 estimated NIL value falls between $92K and $144K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Jordan's salary or net worth?
No. The figure estimates what Jordan could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Jordan's net worth. The deals an athlete actually signs can differ from any estimate.
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