How much does Jon Denman make in NIL?

Running Back · TCU Horned Frogs · Big 12

Denman played in all 13 games as a true freshman in 2025, carrying 50 times for 178 yards and three touchdowns while returning six kickoffs at 24.5 yards per attempt. He scored in the Alamo Bowl win over USC and had a season-best 45 rushing yards against BYU. The Palestine, Texas, sophomore was a three-star recruit rated the nation's No. 60 running back by 247Sports.

ClassSophomore
Jersey#2
2026 roleRotation / two-deep candidate
HometownPalestine, Texas
Estimated 2026 NIL valuation
$46K to $73K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)18%
Exposure (program/market)27%
Performance34%
Brand & sport22%

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What is Jon Denman's NIL value?

As of August 2026, Jon Denman's estimated NIL value falls between $46K and $73K. Jon Denman is a running back for the TCU Horned Frogs in the Big 12. Jon has about 3.4K followers across social media, led by 3.4K on Instagram, a core driver of football NIL value. Jon's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionRunning Back
SchoolTCU Horned Frogs
ConferenceBig 12
LevelNCAA Division I (Power conference)

Jon's social media following

Jon's public social presence is about ~3.4K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at TCU Horned Frogs

TCU's NIL operation moved in house earlier than most. The Horned Frogs' outside collective folded on July 31, 2025, with athlete payments now flowing through the athletic department under the House settlement's revenue sharing system, which allows roughly 20.5 million dollars in direct payments in its first year and more after that. TCU competes in the Big 12, where it won the league and reached the national title game in 2022, but its public NIL market is quiet: a 2026 roster review found no published valuations for current players, and the program has lost talent to bigger spenders, including quarterback Josh Hoover, who transferred to Indiana on a reported 2.5 million dollar deal.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Jon, so the value shown here is a modeled estimate. See how NIL valuations work.

Jon NIL FAQ

How much does Jon Denman make in NIL?

Jon Denman's 2026 estimated NIL value falls between $46K and $73K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Jon's salary or net worth?

No. The figure estimates what Jon could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Jon's net worth. The deals an athlete actually signs can differ from any estimate.

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