How much does Johnny Dickson III make in NIL?
Offensive Lineman · Oklahoma State Cowboys · Big 12
Dickson arrived at Oklahoma State in the spring of 2026 and projects along the interior offensive line as a redshirt senior. The Corpus Christi, Texas native started 13 games at right guard for North Texas in 2025, playing more than 750 snaps and earning third team All-American Conference honors from the coaches on a team that produced the nation's top scoring offense. He began his career at Virginia Tech, appearing in 10 games in 2023. Out of Flour Bluff, he ranked among the top 25 interior offensive linemen in the 247Sports Composite.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Johnny Dickson III's NIL value?
As of August 2026, Johnny Dickson III's estimated NIL value falls between $120K and $188K. Johnny Dickson III is a offensive lineman for the Oklahoma State Cowboys in the Big 12. Johnny's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Offensive Lineman |
| School | Oklahoma State Cowboys |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at Oklahoma State Cowboys
Oklahoma State football competes in the Big 12, where NIL spending generally runs below SEC and Big Ten levels, and its donor-backed effort is organized around the Pokes with a Purpose collective. The fundraising tradition is unusual: the late Boone Pickens gave hundreds of millions to Cowboy athletics, and that donor culture carries into the NIL era. Few Cowboys appear in national valuation rankings, so most published player figures are estimates. Since 2025, the House settlement allows Oklahoma State to pay athletes directly under the roughly $20.5 million first-year cap, which grows annually, an important equalizer for a school whose home market in Stillwater is small. The school brands its men's teams Cowboys and its women's teams Cowgirls.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Johnny, so the value shown here is a modeled estimate. See how NIL valuations work.
Johnny NIL FAQ
How much does Johnny Dickson III make in NIL?
Johnny Dickson III's 2026 estimated NIL value falls between $120K and $188K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Johnny's salary or net worth?
No. The figure estimates what Johnny could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Johnny's net worth. The deals an athlete actually signs can differ from any estimate.
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