How much does JJ Buchanan make in NIL?
Wide Receiver · Michigan Wolverines · Big Ten
Buchanan is a Utah transfer pass catcher who followed Kyle Whittingham to Michigan and projects as a starting slot receiver. He was ranked No. 8 on Sports Illustrated's list of the Wolverines' most important players for 2026.
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What is JJ Buchanan's NIL value?
JJ Buchanan is a wide receiver for the Michigan Wolverines in the Big Ten. JJ has about 7.1K followers across social media, led by 7.1K on Instagram, a core driver of football NIL value. JJ's NIL value shown here is a modeled estimate based on audience, on-field role, market and sport; enter your email above to see the number and the full breakdown.
| Sport | Football |
| Position | Wide Receiver |
| School | Michigan Wolverines |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
JJ's social media following
| Platform | Followers (approx.) |
|---|---|
| ~7.1K |
That's about 7.1K followers in all. Follower figures are approximate and were last updated July 2026.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it (Estimate (The NIL Standard 2026 open-market valuation $962,500; not exactly disclosed)). See how NIL valuations work.
Players with a similar NIL profile
Other football players whose estimated NIL value lands in a similar range. Open any profile to see how its valuation breaks down.
- Andrew Marsh (Wide Receiver, Michigan Wolverines)
- Austin Siereveld (Offensive Lineman, Ohio State Buckeyes)
- Dakorien Moore (Wide Receiver, Oregon Ducks)
- Jermaine Mathews Jr. (Cornerback, Ohio State Buckeyes)
JJ NIL FAQ
How much does JJ Buchanan make in NIL?
JJ Buchanan's 2026 NIL value on HowMuchNIL is a modeled estimate of 12-month name, image and likeness earning potential. Enter your email on this page to unlock the exact figure, the likely range, and the full breakdown. It is an estimate of earning potential, not a confirmed salary.
What is JJ Buchanan's NIL value based on?
Four factors: audience (social reach and engagement), on-field performance and role, school and market size, and the sport and position. JJ has about 7.1K followers across social media.
What team does JJ Buchanan play for?
JJ Buchanan plays wide receiver for the Michigan Wolverines in the Big Ten.
Does JJ Buchanan have NIL deals?
The number shown is an estimate of JJ's 12-month NIL earning potential, not a list of signed contracts. The deals an athlete actually signs can differ from any estimate.
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