How much does Jalen Cooper make in NIL?
Wide Receiver · SMU Mustangs · ACC
Cooper is a sophomore receiver who started six of 13 games as a freshman in 2025 and caught 19 passes for 321 yards and two touchdowns. The former four-star recruit projects as a starting outside receiver.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Jalen Cooper's NIL value?
As of August 2026, Jalen Cooper's estimated NIL value falls between $376K and $588K. Jalen Cooper is a wide receiver for the SMU Mustangs in the ACC. Jalen's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Wide Receiver |
| School | SMU Mustangs |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
NIL at SMU Mustangs
SMU joined the ACC in 2024 on unusual terms, agreeing to forgo conference media distributions for nine years and to cover the gap with donor money, a signal of how much Dallas wealth backs the program. That same donor base powers its NIL scene, anchored by the Boulevard Collective, which helped fund the roster that reached the College Football Playoff in the Mustangs' first ACC season. Under the 2025 House settlement, SMU can also share revenue directly with athletes, up to about 20.5 million dollars in the first year with the cap growing annually. Between institutional payments and one of the most committed booster networks in the sport, SMU operates a well funded NIL market for its size.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Jalen, so the value shown here is a modeled estimate. See how NIL valuations work.
Jalen NIL FAQ
How much does Jalen Cooper make in NIL?
Jalen Cooper's 2026 estimated NIL value falls between $376K and $588K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Jalen's salary or net worth?
No. The figure estimates what Jalen could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Jalen's net worth. The deals an athlete actually signs can differ from any estimate.
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