How much does Jacob Ulrich make in NIL?
Punter · Oklahoma Sooners · SEC
Ulrich is a senior punter from Dacula, Georgia, who transferred to Oklahoma from Kennesaw State in January 2025. He was a first-team All-Conference USA selection in 2024 after averaging 45.4 yards on 75 punts with 27 downed inside the 20 and 23 attempts of 50 or more yards. With the Sooners in 2025 he appeared in all 13 games as the holder on placekicks and averaged 47.5 yards on two punts. He helped Mill Creek High School win a Georgia Class 7A state title.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Jacob Ulrich's NIL value?
As of August 2026, Jacob Ulrich's estimated NIL value falls between $57K and $89K. Jacob Ulrich is a punter for the Oklahoma Sooners in the SEC. Jacob has about 2.3K followers across social media, led by 2.3K on Instagram, a core driver of football NIL value. Jacob's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Punter |
| School | Oklahoma Sooners |
| Conference | SEC |
| Level | NCAA Division I (Power conference) |
Jacob's social media following
Jacob's public social presence is about ~2.3K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Oklahoma Sooners
Oklahoma joined the SEC in 2024, which raised both its revenue ceiling and the competitive bar for athlete compensation. The Sooners field prominent programs beyond football; softball and gymnastics have won repeated national championships, and their stars carry substantial social followings, though NIL budgets in those sports remain a fraction of football's. Under the House settlement, Oklahoma can share revenue directly with athletes, capped around $20.5 million in year one and increasing annually, with football expected to receive the bulk at most SEC schools. Donor collectives supplement that with third party deals. Norman is a modest market, but statewide brand saturation and the SEC platform give marketable Sooners real endorsement reach.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Jacob, so the value shown here is a modeled estimate. See how NIL valuations work.
Jacob NIL FAQ
How much does Jacob Ulrich make in NIL?
Jacob Ulrich's 2026 estimated NIL value falls between $57K and $89K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Jacob's salary or net worth?
No. The figure estimates what Jacob could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Jacob's net worth. The deals an athlete actually signs can differ from any estimate.
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