How much does Hollywood Smothers make in NIL?

What is Hollywood Smothers's NIL value?

As of August 2026, Hollywood Smothers's estimated NIL value falls between $604K and $944K. Hollywood Smothers is a running back for the Texas Longhorns in the SEC. Hollywood has about 45K followers across social media, led by 45K on Instagram, a core driver of football NIL value. Hollywood's figure is a modeled estimate based on audience, on-field role, market and sport.

Hollywood's social media following

Hollywood's public social presence is about ~45K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Texas Longhorns

Texas operates at the very top of the NIL market. The Longhorns moved to the SEC in 2024 with the largest athletic budget in college sports, and the Texas One Fund collective organizes booster backed deals for athletes across sports. Quarterback Arch Manning is widely reported to carry the highest NIL valuation of any college athlete, and the program regularly places players near the top of published valuation rankings. Under the 2025 House settlement, Texas can also share revenue directly with athletes, about 20.5 million dollars in the first year and growing annually. Few programs combine brand, market size, and donor capacity the way Texas does, in football and well beyond it.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Hollywood, so the value shown here is a modeled estimate. See how NIL valuations work.

Hollywood NIL FAQ