How much does Hollywood Smothers make in NIL?

What is Hollywood Smothers's NIL value?

Hollywood Smothers is a running back for the Texas Longhorns in the SEC. Hollywood has about 45K followers across social media, led by 45K on Instagram, a core driver of football NIL value. Hollywood's NIL value shown here is a modeled estimate based on audience, on-field role, market and sport; enter your email above to see the number and the full breakdown.

Hollywood's social media following

That's about 45K followers in all. Follower figures are approximate and were last updated July 2026.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it (Estimate (The NIL Standard 2026 open-market estimate ~$755K; not exactly disclosed)). See how NIL valuations work.

Players with a similar NIL profile

Other football players whose estimated NIL value lands in a similar range. Open any profile to see how its valuation breaks down.

• Noah Rogers (Wide Receiver, Alabama Crimson Tide)
• Charles Jagusah (Offensive Lineman, Notre Dame Fighting Irish)
• Tanook Hines (Wide Receiver, USC Trojans)
• Zabien Brown (Cornerback, Alabama Crimson Tide)

Hollywood NIL FAQ