How much does Hogan Hansen make in NIL?

Tight End · Michigan Wolverines · Big Ten

Hansen is a junior tight end from Bellevue, Washington, who has 13 career receptions for 152 yards and a touchdown. He caught six passes for 74 yards across four games in 2025 and was named the team's offensive rookie of the year in 2024. He was an Academic All-Big Ten honoree in 2025 and signed as a four-star composite recruit ranked the No. 21 tight end nationally.

ClassJunior
Jersey#80
2026 roleRotation / two-deep candidate
HometownBellevue, Wash.
Estimated 2026 NIL valuation
$61K to $95K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is Hogan Hansen's NIL value?

As of August 2026, Hogan Hansen's estimated NIL value falls between $61K and $95K. Hogan Hansen is a tight end for the Michigan Wolverines in the Big Ten. Hogan's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionTight End
SchoolMichigan Wolverines
ConferenceBig Ten
LevelNCAA Division I (Power conference)

NIL at Michigan Wolverines

Michigan pairs one of the largest fanbases in college sports with the Champions Circle collective, and its NIL posture turned sharply aggressive when quarterback Bryce Underwood signed a package widely reported to be worth $10 million or more over four years, among the biggest known deals for a recruit. Since the House settlement, the athletic department can also pay athletes directly under the revenue sharing cap of about $20.5 million in year one, rising annually. Football and basketball absorb most of the spending, though Michigan supports athletes across many sports. The program's national alumni network and winged-helmet brand give Wolverine athletes endorsement reach well beyond the state of Michigan.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Hogan, so the value shown here is a modeled estimate. See how NIL valuations work.

Hogan NIL FAQ

How much does Hogan Hansen make in NIL?

Hogan Hansen's 2026 estimated NIL value falls between $61K and $95K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Hogan's salary or net worth?

No. The figure estimates what Hogan could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Hogan's net worth. The deals an athlete actually signs can differ from any estimate.

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