How much does Elija Lofton make in NIL?

What is Elija Lofton's NIL value?

As of August 2026, Elija Lofton's estimated NIL value falls between $108K and $169K. Elija Lofton is a tight end for the Miami Hurricanes in the ACC. Elija has about 8.8K followers across social media, led by 8.8K on Instagram, a core driver of football NIL value. Elija's figure is a modeled estimate based on audience, on-field role, market and sport.

Elija's social media following

Elija's public social presence is about ~8.8K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Miami Hurricanes

Miami has been one of the most aggressive NIL operators in the ACC, with the Canes Connection collective and deep South Florida donor and business networks behind it. Quarterback Darian Mensah arrived with a reported package of about $6.5 million and the No. 1 spot on On3's NIL 100, among the largest publicly reported deals in college football. Alongside that third party spending, the House settlement lets Miami pay athletes directly from athletic revenue since 2025, capped near $20.5 million departmentwide in the first year and increasing annually. Football drives most of the budget, but basketball and baseball athletes also participate in a market with plentiful local endorsement opportunities.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Elija, so the value shown here is a modeled estimate. See how NIL valuations work.

Elija NIL FAQ