How much does Deakon Tonielli make in NIL?
Tight End · Michigan Wolverines · Big Ten
Tonielli is a senior tight end from Oswego, Illinois, who broke through in 2025, playing all 13 games with two starts and catching eight passes for 72 yards while adding two tackles on special teams. He was named the team's most improved player on special teams. He signed from Oswego High School as a four-star composite recruit ranked the No. 20 tight end nationally.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Deakon Tonielli's NIL value?
As of August 2026, Deakon Tonielli's estimated NIL value falls between $59K and $93K. Deakon Tonielli is a tight end for the Michigan Wolverines in the Big Ten. Deakon's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Tight End |
| School | Michigan Wolverines |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
NIL at Michigan Wolverines
Michigan pairs one of the largest fanbases in college sports with the Champions Circle collective, and its NIL posture turned sharply aggressive when quarterback Bryce Underwood signed a package widely reported to be worth $10 million or more over four years, among the biggest known deals for a recruit. Since the House settlement, the athletic department can also pay athletes directly under the revenue sharing cap of about $20.5 million in year one, rising annually. Football and basketball absorb most of the spending, though Michigan supports athletes across many sports. The program's national alumni network and winged-helmet brand give Wolverine athletes endorsement reach well beyond the state of Michigan.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Deakon, so the value shown here is a modeled estimate. See how NIL valuations work.
Deakon NIL FAQ
How much does Deakon Tonielli make in NIL?
Deakon Tonielli's 2026 estimated NIL value falls between $59K and $93K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Deakon's salary or net worth?
No. The figure estimates what Deakon could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Deakon's net worth. The deals an athlete actually signs can differ from any estimate.
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