How much does Daylon Singleton make in NIL?
Wide Receiver · SMU Mustangs · ACC
Singleton is a sophomore wide receiver from DeSoto, Texas, who signed with SMU in December 2024 as a four star prospect out of DeSoto High School. He wears No. 13 and enters 2026 behind an established group that features slot target Yamir Knight, Jalen Cooper and transfers Yannick Smith and Jalen Hale, putting him in line for rotational snaps as he develops.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Daylon Singleton's NIL value?
As of August 2026, Daylon Singleton's estimated NIL value falls between $51K and $80K. Daylon Singleton is a wide receiver for the SMU Mustangs in the ACC. Daylon has about 14K followers across social media, led by 14K on Instagram, a core driver of football NIL value. Daylon's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Wide Receiver |
| School | SMU Mustangs |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
Daylon's social media following
Daylon's public social presence is about ~14K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at SMU Mustangs
SMU joined the ACC in 2024 on unusual terms, agreeing to forgo conference media distributions for nine years and to cover the gap with donor money, a signal of how much Dallas wealth backs the program. That same donor base powers its NIL scene, anchored by the Boulevard Collective, which helped fund the roster that reached the College Football Playoff in the Mustangs' first ACC season. Under the 2025 House settlement, SMU can also share revenue directly with athletes, up to about 20.5 million dollars in the first year with the cap growing annually. Between institutional payments and one of the most committed booster networks in the sport, SMU operates a well funded NIL market for its size.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Daylon, so the value shown here is a modeled estimate. See how NIL valuations work.
Daylon NIL FAQ
How much does Daylon Singleton make in NIL?
Daylon Singleton's 2026 estimated NIL value falls between $51K and $80K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Daylon's salary or net worth?
No. The figure estimates what Daylon could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Daylon's net worth. The deals an athlete actually signs can differ from any estimate.
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