How much does C.J. Douglas make in NIL?

What is C.J. Douglas's NIL value?

As of August 2026, C.J. Douglas's estimated NIL value falls between $40K and $63K. C.J. Douglas is a safety for the Houston Cougars in the Big 12. C.J. has about 748 followers across social media, led by 748 on Instagram, a core driver of football NIL value. C.J.'s figure is a modeled estimate based on audience, on-field role, market and sport.

C.J.'s social media following

C.J.'s public social presence is about ~748 followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Houston Cougars

Houston's NIL resources have leaned toward men's basketball, the program's flagship sport, which reached the 2025 national championship game and has sustained elite rosters. Football, elevated to the Big 12 in 2023, operates with a smaller NIL footprint while it works to establish itself in the deeper conference. The city of Houston is one of the country's largest corporate markets, which gives athletes real endorsement upside, but donor NIL activity around football has been modest compared with the conference's established powers. The House settlement lets Houston pay athletes directly, capped around $20.5 million department-wide in year one with annual growth, and how that pool is divided between a championship-level basketball program and a developing football roster is a defining question for the athletic department.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for C.J., so the value shown here is a modeled estimate. See how NIL valuations work.

C.J. NIL FAQ