How much does Carson Smith make in NIL?
Kicker · Arizona State Sun Devils · Big 12
Smith is a sixth-year kicker from Belmont, North Carolina who transferred to Arizona State from Austin Peay. He converted 14 of 17 field goals with a long of 50 yards and all 53 of his extra points in 2025, earning AFCA FCS first team All-America honors and United Athletic Conference specialist of the year. He spent three earlier seasons at East Carolina and reunites at ASU with special teams coordinator Jack Nudo, whom he worked with at both previous stops. He projects as the starting place kicker.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Carson Smith's NIL value?
As of August 2026, Carson Smith's estimated NIL value falls between $62K and $96K. Carson Smith is a kicker for the Arizona State Sun Devils in the Big 12. Carson has about 2.7K followers across social media, led by 2.7K on Instagram, a core driver of football NIL value. Carson's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Kicker |
| School | Arizona State Sun Devils |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
Carson's social media following
Carson's public social presence is about ~2.7K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Arizona State Sun Devils
Arizona State plays football in the Big 12, and its NIL market expanded noticeably after the program won the 2024 conference title and reached the College Football Playoff. Donor-driven NIL activity has centered on the Sun Angel Collective, while the Phoenix metro area gives athletes one of the larger local endorsement markets in the conference. Like other power-conference schools, Arizona State can now pay athletes directly under the House settlement, with a school-wide cap of about $20.5 million in the first year that increases over time, and third-party deals continue on top of that. Public valuation data for individual Sun Devils remains limited, so most published figures for the roster are estimates rather than reported contracts.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Carson, so the value shown here is a modeled estimate. See how NIL valuations work.
Carson NIL FAQ
How much does Carson Smith make in NIL?
Carson Smith's 2026 estimated NIL value falls between $62K and $96K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Carson's salary or net worth?
No. The figure estimates what Carson could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Carson's net worth. The deals an athlete actually signs can differ from any estimate.
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