How much does Carson Bruhn make in NIL?
Tight End · Kansas Jayhawks · Big 12
Bruhn is a redshirt sophomore tight end from Sioux Center, Iowa, who signed with Kansas in the 2024 class as a three-star prospect rated the No. 5 recruit in Iowa by Rivals, choosing the Jayhawks over Kansas State, Missouri and Minnesota. He was a first team all-state selection in Class 3A. In 2025 he played eight games and started five at tight end, catching five passes for 55 yards before a season-ending injury. He returns in 2026 as a projected contributor in the tight end rotation.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Carson Bruhn's NIL value?
As of August 2026, Carson Bruhn's estimated NIL value falls between $112K and $175K. Carson Bruhn is a tight end for the Kansas Jayhawks in the Big 12. Carson has about 1.7K followers across social media, led by 1.7K on Instagram, a core driver of football NIL value. Carson's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Tight End |
| School | Kansas Jayhawks |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
Carson's social media following
Carson's public social presence is about ~1.7K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Kansas Jayhawks
Kansas runs a basketball-first NIL economy. The Jayhawks are one of the sport's blue bloods, and donor resources organized through vehicles like the Mass St. Collective have historically prioritized keeping basketball rosters elite. Football's NIL footprint is smaller; a 2026 roster review found a published valuation for only one Kansas football player, so nearly all Jayhawk football figures are modeled estimates. The program has nonetheless invested heavily in football infrastructure, including a major rebuild of its stadium, signaling intent to grow that side of the operation. Under the House settlement Kansas shares revenue directly with athletes, capped around $20.5 million across the department in year one and growing annually, a pool balanced between marquee basketball and developing football.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Carson, so the value shown here is a modeled estimate. See how NIL valuations work.
Carson NIL FAQ
How much does Carson Bruhn make in NIL?
Carson Bruhn's 2026 estimated NIL value falls between $112K and $175K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Carson's salary or net worth?
No. The figure estimates what Carson could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Carson's net worth. The deals an athlete actually signs can differ from any estimate.
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