How much does Darryn Peterson make in NIL?

What is Darryn Peterson's NIL value?

As of August 2026, Darryn Peterson's estimated NIL value falls between $1.2M and $1.9M. Darryn Peterson is a guard for the Kansas Jayhawks in the Big 12. Darryn has about 170K followers across social media, led by 170K on Instagram, a core driver of men's basketball NIL value. Darryn's figure reflects publicly reported figures, per On3 NIL Valuations (2026).

Darryn's social media following

Darryn's public social presence is about ~170K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Kansas Jayhawks

Kansas runs a basketball-first NIL economy. The Jayhawks are one of the sport's blue bloods, and donor resources organized through vehicles like the Mass St. Collective have historically prioritized keeping basketball rosters elite. Football's NIL footprint is smaller; a 2026 roster review found a published valuation for only one Kansas football player, so nearly all Jayhawk football figures are modeled estimates. The program has nonetheless invested heavily in football infrastructure, including a major rebuild of its stadium, signaling intent to grow that side of the operation. Under the House settlement Kansas shares revenue directly with athletes, capped around $20.5 million across the department in year one and growing annually, a pool balanced between marquee basketball and developing football.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it; this valuation is anchored to On3 NIL Valuations (2026). See how NIL valuations work.

Darryn NIL FAQ