How much does Cam Cook make in NIL?
Running Back · West Virginia Mountaineers · Big 12
Cook is West Virginia's starting running back and a Walter Camp preseason second-team All-American after leading FBS with 1,659 rushing yards and 16 touchdowns at Jacksonville State in 2025. He was the Conference USA Player of the Year and is WVU's lone skill-position pick on the 2026 preseason All-Big 12 team.
Enter your email to unlock Cam's estimated NIL value, the likely range, and the full breakdown. Free.
No spam. Unsubscribe anytime. Privacy.
What is Cam Cook's NIL value?
Cam Cook is a running back for the West Virginia Mountaineers in the Big 12. Cam has about 9.2K followers across social media, led by 5.7K on Instagram, a core driver of football NIL value. Cam's NIL value shown here is a modeled estimate based on audience, on-field role, market and sport; enter your email above to see the number and the full breakdown.
| Sport | Football |
| Position | Running Back |
| School | West Virginia Mountaineers |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
Cam's social media following
| Platform | Followers (approx.) |
|---|---|
| ~5.7K | |
| X / Twitter | ~3.5K |
That's about 9.2K followers in all. Follower figures are approximate and were last updated August 2026.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it (Estimate (On3 does not publicly disclose a figure)). See how NIL valuations work.
Players with a similar NIL profile
Other football players whose estimated NIL value lands in a similar range. Open any profile to see how its valuation breaks down.
- Braylen Russell (Running Back, Arkansas Razorbacks)
- Kade Pieper (Offensive Lineman, Iowa Hawkeyes)
- Jaylen Raynor (Quarterback, Iowa State Cyclones)
- Luke Mergott (Linebacker, Duke Blue Devils)
Cam NIL FAQ
How much does Cam Cook make in NIL?
Cam Cook's 2026 NIL value on HowMuchNIL is a modeled estimate of 12-month name, image and likeness earning potential. Enter your email on this page to unlock the exact figure, the likely range, and the full breakdown. It is an estimate of earning potential, not a confirmed salary.
What is Cam Cook's NIL value based on?
Four factors: audience (social reach and engagement), on-field performance and role, school and market size, and the sport and position. Cam has about 9.2K followers across social media.
What team does Cam Cook play for?
Cam Cook plays running back for the West Virginia Mountaineers in the Big 12.
Does Cam Cook have NIL deals?
The number shown is an estimate of Cam's 12-month NIL earning potential, not a list of signed contracts. The deals an athlete actually signs can differ from any estimate.
Curious about another player? Look one up or estimate any athlete in seconds.
Open the NIL calculatorGet the NIL newsletter 📩
Deal breakdowns, valuation updates and athlete brand tips. Free.
Privacy · No spam, unsubscribe anytime.