How much does Landen Livingston make in NIL?

What is Landen Livingston's NIL value?

As of August 2026, Landen Livingston's estimated NIL value falls between $506K and $791K. Landen Livingston is a offensive lineman for the West Virginia Mountaineers in the Big 12. Landen's figure is a modeled estimate based on audience, on-field role, market and sport.

NIL at West Virginia Mountaineers

West Virginia enjoys an NIL advantage many bigger schools lack: it is the only major program in its state, with no professional teams competing for fan attention or sponsor dollars. Country Roads Trust, the primary collective, channels that statewide loyalty into deals for Mountaineers athletes in football, basketball, and other sports. The program competes in the Big 12, whose media revenue keeps it on power conference footing. Since the 2025 House settlement, West Virginia can share revenue directly with athletes, up to about 20.5 million dollars in the first year and rising each season. Individual valuations for most Mountaineers are not publicly reported, so figures for the roster lean on modeled estimates rather than disclosed contracts.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Landen, so the value shown here is a modeled estimate. See how NIL valuations work.

Landen NIL FAQ