How much does Caden Marshall make in NIL?
Linebacker · SMU Mustangs · ACC
Marshall is a redshirt sophomore linebacker from Paris, Tennessee, who played at Henry County High School and transferred to SMU from Bowling Green. He wears No. 12 and joins a linebacker room led by seniors Alexander Kilgore and Brandon Miyazono along with Brandon Booker, who started 11 games in 2025, leaving Marshall in the rotation and special teams mix.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Caden Marshall's NIL value?
As of August 2026, Caden Marshall's estimated NIL value falls between $43K and $68K. Caden Marshall is a linebacker for the SMU Mustangs in the ACC. Caden has about 4.1K followers across social media, led by 4.1K on Instagram, a core driver of football NIL value. Caden's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Linebacker |
| School | SMU Mustangs |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
Caden's social media following
Caden's public social presence is about ~4.1K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at SMU Mustangs
SMU joined the ACC in 2024 on unusual terms, agreeing to forgo conference media distributions for nine years and to cover the gap with donor money, a signal of how much Dallas wealth backs the program. That same donor base powers its NIL scene, anchored by the Boulevard Collective, which helped fund the roster that reached the College Football Playoff in the Mustangs' first ACC season. Under the 2025 House settlement, SMU can also share revenue directly with athletes, up to about 20.5 million dollars in the first year with the cap growing annually. Between institutional payments and one of the most committed booster networks in the sport, SMU operates a well funded NIL market for its size.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Caden, so the value shown here is a modeled estimate. See how NIL valuations work.
Caden NIL FAQ
How much does Caden Marshall make in NIL?
Caden Marshall's 2026 estimated NIL value falls between $43K and $68K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Caden's salary or net worth?
No. The figure estimates what Caden could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Caden's net worth. The deals an athlete actually signs can differ from any estimate.
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