How much does Brady Smigiel make in NIL?
Quarterback · Michigan Wolverines · Big Ten
Smigiel is a freshman quarterback from Thousand Oaks, California, who arrived from Newbury Park after starting four seasons and throwing for 12,846 yards with 162 touchdown passes. He led the Panthers to the 2024 CIF Division II state championship and was named Cal-Hi Sports Mr. Football that year. He signed as a four-star composite recruit ranked No. 343 nationally.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Brady Smigiel's NIL value?
As of August 2026, Brady Smigiel's estimated NIL value falls between $164K and $256K. Brady Smigiel is a quarterback for the Michigan Wolverines in the Big Ten. Brady has about 8.8K followers across social media, led by 8.8K on Instagram, a core driver of football NIL value. Brady's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Quarterback |
| School | Michigan Wolverines |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
Brady's social media following
Brady's public social presence is about ~8.8K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Michigan Wolverines
Michigan pairs one of the largest fanbases in college sports with the Champions Circle collective, and its NIL posture turned sharply aggressive when quarterback Bryce Underwood signed a package widely reported to be worth $10 million or more over four years, among the biggest known deals for a recruit. Since the House settlement, the athletic department can also pay athletes directly under the revenue sharing cap of about $20.5 million in year one, rising annually. Football and basketball absorb most of the spending, though Michigan supports athletes across many sports. The program's national alumni network and winged-helmet brand give Wolverine athletes endorsement reach well beyond the state of Michigan.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Brady, so the value shown here is a modeled estimate. See how NIL valuations work.
Brady NIL FAQ
How much does Brady Smigiel make in NIL?
Brady Smigiel's 2026 estimated NIL value falls between $164K and $256K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Brady's salary or net worth?
No. The figure estimates what Brady could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Brady's net worth. The deals an athlete actually signs can differ from any estimate.
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