How much does Amari Latimer make in NIL?
Running Back · West Virginia Mountaineers · Big 12
Amari Latimer is a freshman running back on the 2026 West Virginia Mountaineers football roster out of Fairburn, Ga. and is competing for a spot in the Mountaineers' two-deep this fall.
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What is Amari Latimer's NIL value?
Amari Latimer is a running back for the West Virginia Mountaineers in the Big 12. Amari has about 8.1K followers across social media, led by 8.1K on Instagram, a core driver of football NIL value. Amari's NIL value shown here is a modeled estimate based on audience, on-field role, market and sport; enter your email above to see the number and the full breakdown.
| Sport | Football |
| Position | Running Back |
| School | West Virginia Mountaineers |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
Amari's social media following
| Platform | Followers (approx.) |
|---|---|
| ~8.1K | |
| TikTok | ~14 |
That's about 8.1K followers in all. Follower figures are approximate and were last updated August 2026.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it (Estimate (On3 does not publicly disclose a figure)). See how NIL valuations work.
Players with a similar NIL profile
Other football players whose estimated NIL value lands in a similar range. Open any profile to see how its valuation breaks down.
- Trey McNutt (Safety, Oregon Ducks)
- Jack Sammarco (Tight End, Alabama Crimson Tide)
- Aaron Witt (Linebacker, Wisconsin Badgers)
- Barrett Nelson (Offensive Lineman, Wisconsin Badgers)
Amari NIL FAQ
How much does Amari Latimer make in NIL?
Amari Latimer's 2026 NIL value on HowMuchNIL is a modeled estimate of 12-month name, image and likeness earning potential. Enter your email on this page to unlock the exact figure, the likely range, and the full breakdown. It is an estimate of earning potential, not a confirmed salary.
What is Amari Latimer's NIL value based on?
Four factors: audience (social reach and engagement), on-field performance and role, school and market size, and the sport and position. Amari has about 8.1K followers across social media.
What team does Amari Latimer play for?
Amari Latimer plays running back for the West Virginia Mountaineers in the Big 12.
Does Amari Latimer have NIL deals?
The number shown is an estimate of Amari's 12-month NIL earning potential, not a list of signed contracts. The deals an athlete actually signs can differ from any estimate.
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