How much does Amari Latimer make in NIL?
Running Back · West Virginia Mountaineers · Big 12
Latimer arrives at West Virginia as a freshman running back from Sandy Creek High in Fairburn, Georgia, where he finished as the school's all-time leading rusher with 5,595 yards and 78 touchdowns. He ran for 2,409 yards and 44 scores as a senior while Sandy Creek went 15-0 for the Class 3A state title, earning USA Today All-USA Southeast second-team offense honors. His brother Geimere joined WVU as a cornerback transfer. He competes for backfield rotation snaps in 2026.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Amari Latimer's NIL value?
As of August 2026, Amari Latimer's estimated NIL value falls between $49K and $76K. Amari Latimer is a running back for the West Virginia Mountaineers in the Big 12. Amari has about 8.1K followers across social media, led by 8.1K on Instagram, a core driver of football NIL value. Amari's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Running Back |
| School | West Virginia Mountaineers |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
Amari's social media following
| Platform | Followers (approx.) |
|---|---|
| ~8.1K | |
| TikTok | ~14 |
Follower figures are approximate, as of August 2026.
NIL at West Virginia Mountaineers
West Virginia enjoys an NIL advantage many bigger schools lack: it is the only major program in its state, with no professional teams competing for fan attention or sponsor dollars. Country Roads Trust, the primary collective, channels that statewide loyalty into deals for Mountaineers athletes in football, basketball, and other sports. The program competes in the Big 12, whose media revenue keeps it on power conference footing. Since the 2025 House settlement, West Virginia can share revenue directly with athletes, up to about 20.5 million dollars in the first year and rising each season. Individual valuations for most Mountaineers are not publicly reported, so figures for the roster lean on modeled estimates rather than disclosed contracts.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Amari, so the value shown here is a modeled estimate. See how NIL valuations work.
Amari NIL FAQ
How much does Amari Latimer make in NIL?
Amari Latimer's 2026 estimated NIL value falls between $49K and $76K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Amari's salary or net worth?
No. The figure estimates what Amari could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Amari's net worth. The deals an athlete actually signs can differ from any estimate.
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