How much does Alex McLaughlin make in NIL?

What is Alex McLaughlin's NIL value?

As of August 2026, Alex McLaughlin's estimated NIL value falls between $499K and $780K. Alex McLaughlin is a safety for the Washington Huskies in the Big Ten. Alex has about 3K followers across social media, led by 3K on Instagram, a core driver of football NIL value. Alex's figure is a modeled estimate based on audience, on-field role, market and sport.

Alex's social media following

Alex's public social presence is about ~3K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Washington Huskies

Washington's NIL market has produced one of the few openly reported football contract figures in the sport: quarterback Demond Williams Jr. was widely reported to be earning around 4 million dollars to return for the 2026 season, a number that places him among the highest paid players in college football. Montlake Futures, the Huskies' main collective, organizes donor support behind the program. Washington joined the Big Ten in 2024, adding the league's media revenue to a large Seattle market. Under the 2025 House settlement the school can also pay athletes directly, roughly 20.5 million dollars across sports in year one with annual growth. Outside its stars, though, published valuations for Huskies players remain sparse.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Alex, so the value shown here is a modeled estimate. See how NIL valuations work.

Alex NIL FAQ