How much does Alex Honig make in NIL?

What is Alex Honig's NIL value?

As of August 2026, Alex Honig's estimated NIL value falls between $120K and $188K. Alex Honig is a tight end for the Northwestern Wildcats in the Big Ten. Alex has about 11K followers across social media, led by 11K on Instagram, a core driver of football NIL value. Alex's figure is a modeled estimate based on audience, on-field role, market and sport.

Alex's social media following

Alex's public social presence is about ~11K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Northwestern Wildcats

Northwestern is one of only two private schools in the Big Ten and has the league's smallest fanbase, and its NIL market reflects that: the TrueNU collective supports athletes, but almost no Wildcat football players appear in national valuation databases, so published figures are nearly all estimates. What Northwestern does have is Big Ten revenue. The House settlement lets the athletic department pay athletes directly under the roughly $20.5 million first-year cap, which rises annually, giving even the league's smallest brand the same direct-pay mechanism as its rivals. The rebuilt Ryan Field project signals continued football investment, and Chicago's corporate market offers endorsement possibilities for athletes who build individual profiles.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Alex, so the value shown here is a modeled estimate. See how NIL valuations work.

Alex NIL FAQ