How much does AJ Tuitele make in NIL?
Linebacker · California Golden Bears · ACC
Tuitele is a redshirt freshman linebacker who transferred to Cal from USC. He grew up in North Las Vegas and played at Mojave High School before signing with the Trojans out of the 2025 class. Listed at 6-foot-2 on the Golden Bears roster, he enters 2026 as a young inside linebacker working for a place in the rotation and on special teams.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is AJ Tuitele's NIL value?
As of August 2026, AJ Tuitele's estimated NIL value falls between $39K and $61K. AJ Tuitele is a linebacker for the California Golden Bears in the ACC. AJ has about 2.3K followers across social media, led by 2.3K on Instagram, a core driver of football NIL value. AJ's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Linebacker |
| School | California Golden Bears |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
AJ's social media following
AJ's public social presence is about ~2.3K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at California Golden Bears
California joined the ACC in 2024, and its NIL market is among the thinnest of any power-conference football program. A 2026 roster review found a published valuation for only one Cal football player, so nearly every figure for the team is a modeled estimate rather than market data. The Bay Area offers a huge economy but one crowded with professional teams and other sponsorship priorities, and Berkeley's donor collectives have operated on a smaller scale than those at football-first schools. Cal participates in revenue sharing under the House settlement, with the standard cap of about $20.5 million in year one growing annually, and its cross-country ACC membership brings full power-league media revenue that helps fund those payments.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for AJ, so the value shown here is a modeled estimate. See how NIL valuations work.
AJ NIL FAQ
How much does AJ Tuitele make in NIL?
AJ Tuitele's 2026 estimated NIL value falls between $39K and $61K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that AJ's salary or net worth?
No. The figure estimates what AJ could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not AJ's net worth. The deals an athlete actually signs can differ from any estimate.
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