Virginia Tech Hokies NIL valuations
121 athletes · ACC · estimated ranges as of August 2026
Virginia Tech's NIL market rests on one of the ACC's most devoted fanbases, with Lane Stadium football the clear center of gravity. The Hokies compete in a league whose media revenue trails the Big Ten and SEC, which puts a premium on donor participation, and the program shares its home state donor pool with Virginia. Under the 2025 House settlement, Virginia Tech can pay athletes directly through revenue sharing, capped around 20.5 million dollars across sports in the first year and increasing annually, with third party NIL deals continuing alongside. Published valuations for individual Hokies are rare, so most figures for the roster are modeled estimates. Basketball and other sports draw support, but football drives the NIL economy in Blacksburg.
| Athlete | Position | Class | 2026 role | Est. range |
|---|---|---|---|---|
| Ethan Grunkemeyer | Quarterback | Redshirt sophomore | Star / headline name | $1.2M to $1.9M |
| Curtis Jones Jr. | Edge Rusher | Junior | Projected starter | $740K to $1.2M |
| Kemari Copeland | Defensive Lineman | Redshirt senior | Star / headline name | $632K to $988K |
| Ayden Greene | Wide Receiver | Senior | Projected starter | $620K to $969K |
| Marlion Jackson | Wide Receiver | Redshirt senior | Projected starter | $608K to $950K |
| Que'Sean Brown | Wide Receiver | Redshirt junior | Projected starter | $588K to $919K |
| Elhadj Fall | Defensive Lineman | Redshirt senior | Projected starter | $552K to $863K |
| Marcellous Hawkins | Running Back | Redshirt senior | Projected starter | $440K to $688K |
| Isaiah Brown-Murray | Cornerback | Redshirt senior | Projected starter | $396K to $619K |
| Tyson Flowers | Safety | Redshirt senior | Projected starter | $396K to $619K |
| Keon Wylie | Linebacker | Redshirt junior | Projected starter | $374K to $585K |
| Quentin Reddish | Safety | Redshirt sophomore | Projected starter | $360K to $563K |
| Benji Gosnell | Tight End | Redshirt senior | Projected starter | $290K to $454K |
| Noah Chambers | Linebacker | Sophomore | Projected starter | $280K to $438K |
| Luke Reynolds | Tight End | Junior | Star / headline name | $260K to $406K |
| Takye Heath | Wide Receiver | Redshirt junior | Projected starter | $210K to $329K |
| Bryce Baker | Quarterback | Redshirt freshman | Rotation / two-deep candidate | $181K to $283K |
| Aycen Stevens | Edge Rusher | Redshirt junior | Projected starter | $148K to $231K |
| Jeffrey Overton Jr. | Running Back | Redshirt freshman | Projected starter | $136K to $213K |
| Joshua Clarke | Cornerback | Redshirt sophomore | Projected starter | $128K to $200K |
| Tyseer Denmark | Wide Receiver | Redshirt sophomore | Projected starter | $128K to $200K |
| Javion Hilson | Edge Rusher | Redshirt freshman | Projected starter | $128K to $200K |
| Jaquez White | Cornerback | Senior | Projected starter | $124K to $194K |
| Jason Abbey | Edge Rusher | Redshirt junior | Projected starter | $120K to $188K |
| Kelden Ryan | Quarterback | Redshirt freshman | Rotation / two-deep candidate | $108K to $169K |
| Kyle Altuner | Offensive Lineman | Redshirt sophomore | Projected starter | $108K to $169K |
| Kaleb Spencer | Linebacker | Senior | Projected starter | $100K to $156K |
| Layth Ghannam | Offensive Lineman | Redshirt junior | Projected starter | $100K to $156K |
| Montavious Cunningham | Offensive Lineman | Graduate | Projected starter | $100K to $156K |
| Aidan Lynch | Offensive Lineman | Redshirt sophomore | Projected starter | $100K to $156K |
| Logan Howland | Offensive Lineman | Redshirt junior | Projected starter | $92K to $144K |
| John Love | Kicker | Redshirt senior | Projected starter | $69K to $108K |
| Samuel Okunlola | Edge Rusher | Redshirt senior | Rotation / two-deep candidate | $57K to $89K |
| Shamarius "Snook" Peterkin | Wide Receiver | Sophomore | Rotation / two-deep candidate | $56K to $88K |
| Cam Chadwick Jr. | Cornerback | Redshirt junior | Rotation / two-deep candidate | $53K to $83K |
| Mylachi Williams | Edge Rusher | Redshirt sophomore | Rotation / two-deep candidate | $51K to $80K |
| Thomas Williams | Cornerback | Redshirt junior | Rotation / two-deep candidate | $50K to $79K |
| Amauri Polydor | Cornerback | Freshman | Rotation / two-deep candidate | $50K to $78K |
| Gerard Johnson III | Defensive Lineman | Redshirt sophomore | Rotation / two-deep candidate | $50K to $78K |
| Troy Huhn | Quarterback | Freshman | Roster depth | $48K to $75K |
| Cortez Harris | Defensive Lineman | Redshirt freshman | Rotation / two-deep candidate | $47K to $74K |
| Jordan Bass | Safety | Senior | Rotation / two-deep candidate | $46K to $73K |
| Bill Davis | Running Back | Redshirt junior | Rotation / two-deep candidate | $46K to $73K |
| Eric Mensah | Defensive Lineman | Redshirt sophomore | Rotation / two-deep candidate | $46K to $73K |
| Chanz Wiggins | Wide Receiver | Redshirt sophomore | Rotation / two-deep candidate | $45K to $70K |
| Sheldon Robinson | Safety | Sophomore | Rotation / two-deep candidate | $45K to $70K |
| Kenny Woseley Jr. | Cornerback | Redshirt sophomore | Rotation / two-deep candidate | $44K to $69K |
| Michael Troutman III | Offensive Lineman | Redshirt freshman | Rotation / two-deep candidate | $43K to $68K |
| Emmett Laws | Defensive Lineman | Redshirt sophomore | Rotation / two-deep candidate | $42K to $66K |
| Sherrod Covil, Jr. | Safety | Senior | Rotation / two-deep candidate | $42K to $65K |
| Randy Adirika | Defensive Lineman | Redshirt freshman | Rotation / two-deep candidate | $42K to $65K |
| Justin Terry | Offensive Lineman | Redshirt sophomore | Rotation / two-deep candidate | $42K to $65K |
| Messiah Mickens | Running Back | Freshman | Rotation / two-deep candidate | $41K to $64K |
| Antwone Santiago | Linebacker | Redshirt senior | Rotation / two-deep candidate | $40K to $63K |
| Matt Henderson | Tight End | Redshirt freshman | Rotation / two-deep candidate | $39K to $61K |
| Brody Meadows | Offensive Lineman | Redshirt senior | Rotation / two-deep candidate | $38K to $59K |
| Elijah Haughawout | Offensive Lineman | Redshirt sophomore | Rotation / two-deep candidate | $36K to $56K |
| Benjamin Eziuka | Offensive Lineman | Freshman | Rotation / two-deep candidate | $36K to $56K |
| Johnny Garrett | Offensive Lineman | Redshirt senior | Rotation / two-deep candidate | $36K to $56K |
| Tyler Mason | Running Back | Redshirt sophomore | Roster depth | $22K to $34K |
| T-Ron Richardson Jr. | Defensive Lineman | Freshman | Roster depth | $21K to $33K |
| Nathan Totten | Punter | Redshirt junior | Rotation / two-deep candidate | $21K to $33K |
| Darius Taylor | Running Back | Redshirt junior | Roster depth | $21K to $33K |
| Jahmari DeLoatch | Cornerback | Redshirt freshman | Roster depth | $20K to $31K |
| Keylen “Brodie” Adams | Wide Receiver | Redshirt sophomore | Roster depth | $19K to $30K |
| Brennan Johnson | Safety | Sophomore | Roster depth | $19K to $30K |
| A.J. Brand | Wide Receiver | Redshirt freshman | Roster depth | $19K to $30K |
| Sherrod Henderson | Defensive Lineman | Redshirt freshman | Roster depth | $19K to $30K |
| Kamren Johnson | Defensive Lineman | Freshman | Roster depth | $19K to $30K |
| Israel Hairston | Wide Receiver | Redshirt sophomore | Roster depth | $19K to $30K |
| Gabe Williams | Linebacker | Redshirt sophomore | Roster depth | $18K to $29K |
| Jeff Exinor Jr. | Wide Receiver | Redshirt freshman | Roster depth | $18K to $29K |
| Jojo Crim | Cornerback | Sophomore | Roster depth | $18K to $29K |
| Terry Wiggins | Linebacker | Freshman | Roster depth | $18K to $29K |
| Deed Capper | Long Snapper | Redshirt sophomore | Rotation / two-deep candidate | $18K to $29K |
| Gavin Crawford | Offensive Lineman | Redshirt freshman | Roster depth | $18K to $29K |
| Marlen Bright | Offensive Lineman | Freshman | Roster depth | $18K to $29K |
| Garrett Witherington | Defensive Lineman | Freshman | Roster depth | $18K to $29K |
| Christian Epling | Long Snapper | Redshirt senior | Rotation / two-deep candidate | $18K to $29K |
| Ja'Ricous Hairston | Tight End | Redshirt junior | Roster depth | $18K to $28K |
| Tyrell Grant Jr. | Safety | Freshman | Roster depth | $18K to $28K |
| Lucas Austin | Offensive Lineman | Redshirt sophomore | Roster depth | $18K to $28K |
| Roseby Lubintus | Offensive Lineman | Freshman | Roster depth | $18K to $28K |
| Tyrell Simpson | Offensive Lineman | Freshman | Roster depth | $18K to $28K |
| Mathieu Lamah | Linebacker | Freshman | Roster depth | $17K to $26K |
| Knahlij Harrell | Safety | Sophomore | Roster depth | $17K to $26K |
| Deric Dandy | Defensive Lineman | Redshirt sophomore | Roster depth | $17K to $26K |
| John-Patrick Oates | Linebacker | Freshman | Roster depth | $17K to $26K |
| Daniel Jennings | Defensive Lineman | Redshirt freshman | Roster depth | $17K to $26K |
| Zeke Chinwike | Defensive Lineman | Redshirt freshman | Roster depth | $17K to $26K |
| Christian Evans | Defensive Lineman | Redshirt freshman | Roster depth | $17K to $26K |
| Justin Bell | Offensive Lineman | Redshirt freshman | Roster depth | $15K to $24K |
| Will Love | Kicker | Freshman | Roster depth | $9K to $14K |
| L.J. Booker | Wide Receiver | Redshirt freshman | Roster depth | $8K to $13K |
| Joseph Hobbs | Wide Receiver | Redshirt freshman | Roster depth | $8K to $13K |
| Hudson Zell | Wide Receiver | Freshman | Roster depth | $8K to $13K |
| Davion Brown | Wide Receiver | Freshman | Roster depth | $8K to $12K |
| Zaevion Cleveland | Cornerback | Freshman | Roster depth | $8K to $12K |
| Brett Clatterbaugh | Defensive Lineman | Redshirt freshman | Roster depth | $7K to $11K |
| Daniel "Danny" Garvin | Cornerback | Freshman | Roster depth | $7K to $11K |
| Luke Stuewe | Wide Receiver | Redshirt freshman | Roster depth | $7K to $11K |
| Drew Hube | Wide Receiver | Redshirt freshman | Roster depth | $7K to $11K |
| John Buetow | Running Back | Redshirt sophomore | Roster depth | $7K to $11K |
| Josh Jones | Cornerback | Redshirt sophomore | Roster depth | $7K to $11K |
| Harrison Saint Germain | Tight End | Redshirt senior | Roster depth | $7K to $11K |
| Andrew Hanchuk | Defensive Lineman | Redshirt sophomore | Roster depth | $7K to $11K |
| Cole Reemsnyder | Tight End | Redshirt senior | Roster depth | $7K to $11K |
| Brody Jones | Tight End | Redshirt junior | Roster depth | $7K to $11K |
| Gray Peterson | Running Back | Sophomore | Roster depth | $6K to $10K |
| Nathaniel Wright | Offensive Lineman | Redshirt freshman | Roster depth | $6K to $10K |
| Grant Karczewski | Defensive Lineman | Redshirt junior | Roster depth | $6K to $10K |
| Maddox Cochrane | Offensive Lineman | Freshman | Roster depth | $6K to $10K |
| George Ballance | Linebacker | Redshirt junior | Roster depth | $6K to $9K |
| Tommy Ricard | Offensive Lineman | Redshirt sophomore | Roster depth | $6K to $9K |
| Tyson Harley | Defensive Lineman | Freshman | Roster depth | $6K to $9K |
| Pierce Petersohn | Tight End | Freshman | Roster depth | $6K to $9K |
| Thomas Wilder | Offensive Lineman | Freshman | Roster depth | $6K to $9K |
| Buddy Wegdam | Offensive Lineman | Freshman | Roster depth | $6K to $9K |
| Aiden Daugherty | Kicker | Redshirt sophomore | Roster depth | $4K to $6K |
| Cole Byrd | Punter | Redshirt freshman | Roster depth | $4K to $6K |
| Luke Jones | Punter | Freshman | Roster depth | $3K to $5K |
The exact estimate and breakdown for each athlete are free on their page with an email.
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